Marketing Strategy Specialist (FieldRoutes)

In this role, you will be responsible for developing and executing digital marketing strategies to help our customers (primarily pest control companies) reach their target audience through a variety of digital marketing tactics. You'll work closely with the customer success and performance teams to ensure that client's marketing goals are being monitored and met. T he primary goal is to help our customers achieve their goals across the marketing funnel to drive leads, increase customer acquisition and conversion rates.
Duties and Responsibilities:

• This role prioritizes strategy and analytical skill with an emphasis on SEO and paid ad performance, reporting, ROI analysis, and strategic account management
• Develop and communicate digital marketing strategies to assist with the sale of marketing services and well as ongoing performance
• Understand how to build and use dashboards to monitor performance across digital channels
• Analyze data to measure the effectiveness of digital campaigns and adjust strategies accordingly
• Collaborate with cross-functional teams, such as sales and customer success to develop and communicate marketing plans
• Create and manage budgets for digital campaigns and initiatives
• Understanding of Google platforms such as Search Console, Adwords, Trends, Business Profiles, Analytics, and Local Service Ads to analyze and optimize marketing campaigns
• Monitor and report on industry trends, competitive activity, and market changes that may impact digital marketing strategies
• Stay up-to-date with digital marketing tools and techniques and recommend new strategies to improve marketing performance, such as SEO and PPC advertising

Qualifications

• 3-5 years of experience in digital marketing, preferably in a marketing agency environment.
• Knowledge of the pest control and home services industries is a plus.
• Proven track record of delivering exceptional customer experiences, driving customer retention and growth.
• Strong analytical and problem-solving skills, with the ability to turn data into insights and actions.
• Excellent communication and interpersonal skills, with the ability to build rapport and credibility with customers and internal stakeholders.
• Experience managing multiple projects and priorities in a fast-paced environment.
• Familiarity with marketing automation tools, CRM systems, and customer success software.
• Proficient in Google Analytics and knowledge in Google Ad Words and SEO fundamentals

Be Human With Us:
Being human isn't about checking every box on a list. It's about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we're solving. We're in this together. Come be human, with us.
What We Offer:
When you join our team, you're not just accepting a job. You're making a career move. Here's how we'll support you in doing some of the most impactful work of your career:

• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
• Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to Headspace, Galileo, One Medical, Ginger and more.
• Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.

At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.