Marketing Systems Administrator

The role: 

As the Marketing Systems Administrator, you are responsible for operating and optimizing marketing systems with a primary focus on Marketo and integrated applications. You’ll manage and ensure data hygiene and compliance with privacy legislation, collaborate on marketing automation strategies, and develop reporting, documentation, and processes to drive efficiencies and effectiveness of the team. You are a Adobe Certified Expert (Marketo Engage Business Practitioner) with at least 3 years of Marketo administration experience and proficiency in B2B tool integrations.

You will: 

• Operate, configure, troubleshoot, and administer Marketo and integrated applications, including Drift
• Configure and manage data syncs/integrations between Marketo and other tools (including Salesforce Sales & Service Cloud) using both pre-built connectors and middleware (such as Workato or Zapier)
• Manage and maintain data hygiene, data integrity, and record limits in Marketo
• Ensure that Marketing automation is in compliance with data privacy legislation (including international legislation)
• Create and optimize programs, email campaigns, landing pages, and other deliverables in Marketo in collaboration with the Marketing Operations Specialists
• Manage, maintain and optimize lead scoring models in Marketo
• Implement strong quality assurance (QA) processes to ensure accurate execution of campaigns 
• Proactively review and identify areas to increase efficiencies with automation
• Manage reporting and maintenance in Marketo, including campaign tracking and analytics
• Collaborate with the Director, Marketing Operations to evolve the Marketing tech stack strategy, including evaluation process for existing and new technologies
• Create and maintain systems documentation, including field dictionaries and process documentation

Why you’ll love this role:

• You are an Adobe Certified Expert - Marketo Engage Business Practitioner and passionate about that
• You have 3+ years experience as a Marketo administrator
• You are experienced at Marketo integration with other commonly used B2B tools (e.g. Salesforce) and internal systems/data sources

Why you’re a great fit:

• You have strong experience with the following: Salesforce, Drift, and any data warehouse (e.g. Snowflake)
• You know how to implement privacy legislation (e.g. CAN-SPAM, GDPR, CCPA) in a Marketing Automation Platform  
• You have built or supported B2B or Edtech SaaS demand generation and digital marketing campaigns 
• You have project management certification or experience

Base compensation: $85,000 - $95,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.