Marketing Technologist (hybrid or remote opportunity)

Summary: The Marketing Technologist is focused on managing the tools that help marketing successfully execute the demand generation and go-to-market strategies, as well as improving capabilities in a variety of marketing technologies for internal stakeholders. You'll develop and deploy omni-channel marketing campaigns across Email, Web, CRM and other customer touchpoints. Work with Director, Marketing Enablement to develop and build out data collection and streamline applications that will support all marketing strategic efforts.

What You'll Be Doing:

1. Lead administrator for all marketing technology applications within marketing department, with strong focus on email.
   
   1. Includes building emails from templates and HTML, asset coordination, QA, and scheduling
   2. Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals. Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
   3. Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, segments, send time, and new features intended to drive performance lift
   4. Monitoring, creating and maintaining email lists related to marketing initiatives and workflows as well as run audits to comply with CAN-SPAM
   5. Create landing pages, blog posts, etc utilizing CMS
2. Partner with marketing to manage the day-to-day administration of all system needs (included but not limited to content updates, bug/enhancement solutioning, versioning control). Work with internal partners and external vendors to maintain and improve platforms to align with needs of digital marketing efforts.
3. Develop strong business relationships with IT and BI resources.
4. Use customer data such as web-behavior to help team mature the ability to drive message and content personalization.
5. Assist with aligning marketing technology to business goals, helping to create an end-to-end integrated marketing stack.
6. Work with agile IT team to deliver marketing solutions by prioritizing & translating business requirements to systems requirements which also adhere to IT policies and security/privacy mandates.
7. Train and support marketing staff on using marketing technology products
8. Stay current on marketing technology trends and best practices and assist in the evaluation, selection, onboarding, and deployment of various marketing technologies

What You'll Bring To The Company:

1. Bachelor's degree and 2-3 years' experience in martech environment, financial services or related field a plus
2. Excellent technical, creativity, analytical and strong communication skills required
3. Experience with Salesforce Marketing Cloud required, Sitecore CMS preferred, Google Analytics, basic SEO knowledge a plus, JIRA experience a plus
4. Champion greater experimentation and more-agile management of new capabilities
5. Fast learner, comfortable in a developing martech environment
6. Detailed knowledge of email regulations, best practices, and compliance
7. Experience integrating marketing technology with enterprise applications a plus
8. Must work well independently and be able to prioritize and meet deadlines in an environment where priorities can shift

About Us:

Grange Insurance Company, with $3 billion in assets and more than $1.3 billion in annual revenue, is an insurance provider founded in 1935 and based in Columbus, Ohio. Through its network of independent agents, Grange offers auto, home, life and business insurance protection. Life insurance offered by Grange Life Insurance and Kansas City Life Insurance. Grange Insurance Company and its affiliates serve policyholders in Georgia, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia and Wisconsin. With partner Integrity Insurance based in Appleton, Wisconsin- the 13-state Grange Enterprise has nearly $3 billion in assets and more than $1.3 billion in annual revenue and holds an A.M. Best rating of "A" (Excellent).

Who We Are:

We are committed to an inclusive work environment where we welcome and value diversity and inclusion. We hire great talent from a wide variety of backgrounds, and our associates are our biggest strength. The diversity of our associates, their backgrounds, experiences, and individual differences are the foundation for our success. Our inclusive culture empowers all of us to "Be One Team", "Deliver Excellence", "Communicate Openly", "Do the Right Thing", and "Solve Creatively for Tomorrow". We have active Associate Resource Groups and a Diversity and Inclusion Team, that focuses on professional development, networking, business value and community outreach; all which encourage and facilitate an environment that fosters learning, innovation, and growth. Together we use our individual experiences to learn from one another and grow as professionals and as humans.

We welcome the unique contributions that you bring from education, opinions, culture, beliefs, race, color, religion, age, sex, national origin, handicap, disability, sexual orientation, gender stereotyping, gender identity or expression, genetic information, ancestry, pregnancy, veteran status, and citizenship.

Grange Enterprise is proud to be part of the CEO Action for Diversity and Inclusion™, a national initiative of more than 1400 CEOs working for the advancement of diversity and inclusion within the workplace.