Marketing Technology Leader

Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual's passions, growth, wellbeing and belonging. We're a technology company that leads with our humanity-driving our business priorities alongside meaningful social, community, and societal impact.

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The Marketing Technology Leader will be the strategic force driving Ciena's Marketing Technology (MarTech) roadmap, ensuring that it is fully integrated and optimized to drive maximum process efficiency and benefit across the marketing organization. The primary function of this role will be to produce, communicate and execute a MarTech strategy for Ciena.

Working alongside key leaders across the organization, this role will direct, manage and be accountable for defining and executing a comprehensive Marketing Technology vision. Partnering with stakeholders across sales, IT and marketing organizations, the MarTech leader will create a technology roadmap driving growth, effectiveness, and efficiency.

The ideal candidate has a passion for technology and understands how this technology creates business outcomes for marketing teams. They have an innate ability to transform complex technical concepts into easy-to-understand concepts and the ability to build and improve scalable mechanisms to execute marketing strategy.

The Marketing Technology Leader works with the business to set the KPI's of any new technology and also translates broader business initiatives into clear technology objectives and goals. This leader must be able to confidently enter business conversations with regional and functional leaders. They should also be able to identify gaps and opportunities for alignment across multiple technology stacks inside and outside of the marketing organization (ie, sales TechStack, Partner org. TechStack, Services TechStack)

Key Responsibilities:

• Develop, own and execute the MarTech strategy and roadmap at Ciena
• Translate business requirements into technology capabilities
• Develop and drive a MarTech lifecycle management process
• Develop and drive a Technology management process, defining clear roles for Operational versus Business administration of tools
• Develop and refine workflows across applications
• Implement and project manage Technology introductions and deployments
• Manage the global MarTech budget
• Collaborate with Sales Ops and Partner Ops to maximize synergies and eliminate capabilities overlap
• Collaborate with Legal/Procurement/IT/Finance organizations
• Be aware of and implement industry best practices
• Consolidate existing technology vendors when appropriate
• Manage renewals and integrations

Skills:

• Passion for disrupting status quo in favor of best-in-breed process, efficiency, and alignment of people or data
• Excellent communication and interpersonal skills
• Excellent leadership, negotiation and presentation skills
• Ability to identify risks and issues before they manifest
• Ability to create synergies within and outside the team
• Ability to manage expectations across multiple teams
• Ability to embrace and drive change, comfortable with a level of ambiguity
• Personal commitment to customer service and building relationships
• A team player with a collaborative approach to problem solving
• Demonstrate ability to learn and assimilate new skills quickly
• Be driven and precise in execution
• Understand how technology processes and implementation define data schema and are ultimately consumed by analysts and the business

Knowledge/Experience:

• Bachelor's Degree in Marketing, Engineering, Information Technology or other relevant discipline required
• 5+ years of experience in marketing, preferably within Marketing Operations, Marketing Technology or Marketing Automation
• Experience with CRM, DMP, Data Layer, Tagging and other Marketing technologies required
• Hands on experience with Marketo (Marketing Automation), SFDC (CRM), Adobe Analytics (Web Metrics), Optimizely (Content operations), Squiz Matrix (WCMS) is an asset

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At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.

Ciena is an Equal Opportunity Employer, including disability and protected veteran status.

If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.