Marketing Technology Manager

Description

Marketing Technology Manager

Colorado

Spectra Logic is seeking a self-starter to manage its marketing technology transformation. The Marketing Technology Manager will own and manage Spectra's CRM, oversee integrations and reporting with other applications within the marketing tech stack and facilitate the cross-functional alignment of goals and execution, driving business outcomes. Responsibilities will include CRM administration, marketing campaign automation, third party plugin research & testing, process review and development, and delivering insights and analytics to key stakeholders.

What you'll be doing:

• Manage and administer marketing automation and CRM integration, including customization, campaign automation, lead nurturing, and lead lifecycle processes.
• Act as an interface between marketing, sales, support, and IT to ensure technology stacks and business processes are integrated.
• Own and manage analytics for marketing and sales processes - campaign effectiveness, MQL to SQL to revenue.
• Own marketing technology transformation and provide expertise in company-wide technology transformation projects.
• You'll have an aptitude for analyzing marketing technology and data to improve or streamline the performance of campaigns and make recommendations.
• Familiar with technologies including, CRM, attribution modeling, custom APIs, marketing automation, sales and partner portals, business analytics reporting, business intelligence, CRM customization, platform migration.

What you need to bring to the table:

• At least 5 years of experience working in a CRM with marketing automation.
• Experience with 3rd party integrations.
• Understanding of B2B marketing - knowledge of lead management.
• Strong written and verbal communication skills, ability to work with cross functional teams.

It would be helpful if you had:

• Experience with Google Ads and Google Analytics.

Education/Experience

• Bachelors in Marketing, Technology, or related field.

COMPENSATION - $80,000 - $100,000

FULL TIME

Why Spectra?

Located in the foothills of the Rocky Mountains in Boulder, Colorado, Spectra Logic provides a career and work experience second to none, integral to facilitating your desired lifestyle, ranging the spectrum from outdoors to metropolitan. Privately held since its inception in 1979, Spectra is allowed to do what is right without having to satisfy Wall Street each quarter, which means our associates and customers are the true winners.

Isn't it time you joined our winning team?

Spectra Logic provides a casual work environment, competitive salaries, and a compensation structure that rewards contribution and hard work. We employ a hybrid workspace, managing attendance in the lab on an as-needed basis, per workload requirements at a given time; we remain committed to flexibility in maintaining a fulfilling work-life balance. Our full benefits package includes matching 401(k), medical, life, AD&D, sick pay, flex spending accounts, and company paid short and long term disability.

***Spectra Logic requires all employees provide proof of vaccination against COVID-19 (including any required boosters). This statement does not apply to jurisdictions prohibiting proof as a condition of employment, nor to those persons requiring reasonable accommodation under ADA or EEOC guidelines. ***Spectra Logic is committed to the practice and policies of equal employment opportunities in the recruitment, employment and promotion of all associates without regard to age 40 and over, race, color, religion, sex, sexual orientation, disability, gender, gender identity, gender expression, genetic information, status as protected veteran, national origin, or any other applicable status protected by state or local law.