Marketing Technology Manager

McDermott Will & Emery is a leading global law firm helping to propel the success of today's most respected, dynamic, and important organizations. More than 1,200 lawyers strong, we bring our personal passion and legal prowess to bear in every matter for our clients and the people they serve. Pride and determination abound here because every member of our team is respected, supported, and inspired to exceed. We have been recognized as a top firm to work by The American Lawyer, Working Mother Magazine, Vault, and the Human Rights Campaign for both lawyers and business professionals.

As part of our ongoing commitment to be #AlwaysBetter for our people, clients, and communities, we have created a culture of belonging that champions your individuality and authenticity as both a person and a professional. From our competitive compensation, top benefits and award-winning professional development programs to industry-leading wellness initiatives, we support you through every stage of your life and career so you can live a life you love both in and outside of the office.

Position Summary:

The Marketing Technology Manager, working in conjunction with the Senior Marketing Technology & Operations Manager, administers the firm's marketing technology stack; researches and implements new applications and methodology to support the firm's marketing and business development activities. This position provides technical maintenance of the Firm's websites, blogs, and related technologies with a focus on user experience, search engine optimization (SEO), front-end development and manage compliance and data privacy requirements in each configuration. The Marketing Technology Manager assists in the seamless integration between the website and other digital assets, marketing automation (Eloqua) and CRM (Salesforce) to allow for lead generation and opportunity creation.

As Marketing Technology Manager, you will:

• Collect and prioritize digital business requirements from internal stakeholders
• Implement and maintain best in class strategies for the Firm website and promote online presence by managing website designs and redesign projects
• Administer the Firm's website content management system (CMS) including technical troubleshooting, information architecture management, template creation, design updates, and any maintenance required to optimize site performance
• Provide group and individual CMS training and proactively work with departments to assure the website meets their needs
• Evaluate site and campaign performance by collecting and evaluating insights gleaned from analytics tools and create presentation dashboards that are centrally available to broader team
• Collaborate on and coordinate social and mobile strategies across the marketing team
• Monitor and report on conversion rates and make recommendations to meet goals
• Conduct routine tests and optimize user experience based on industry best practice
• Optimize multimedia components and provide guidance on best practices
• Audit and prepare reports on the marketing technology stack to identify KPIs, gaps, and potential enhancements
• Manage governance, promotion, and adoption of marketing technology tools, including developing and maintaining training documentation

Job Specifications:

• Bachelor's degree
• At least five (5) years of related work experience
• Experience with web development, including PHP, HTML, and MySQL
• Experience with CMS, including Wordpress
• Experience with marketing automation platforms, including Eloqua
• Experience with CRM platforms, including Salesforce
• Experience with Power BI or Google Data Studio
• Knowledge of Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word)
• Advanced knowledge of website best practices, social and mobile platforms, innovative tactics, and measurement tools
• Knowledge of SEO best practices
• Strong analytical skills
• Strong verbal and written communications skills
• Ability to take initiative and work both independently and collaboratively in a fast-paced environment
• Ability to work under tight deadlines and prioritize competing responsibilities

Physical Demands and Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands:

• While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear
• Employee must occasionally lift up to twenty (20) pounds

Work Environment:

• Typical indoor office environment

Disclaimer:

The above statements are intended to describe the general nature and level of the work being performed by people within this classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of employees assigned to this job.

We continue to prioritize the health and safety of our McDermott workforce. Consistent with that commitment, in light of the substantial and growing body of evidence that vaccinations remain the most effective protection against the spread of COVID-19, we require that members of our McDermott workforce be fully vaccinated.

At this time we are not asking you to provide any information about your current vaccination status, whether you would seek a medical or religious accommodation to the policy, or for any other medical information. We are only notifying you of the policy if you are interested in moving forward with the application process.

*Policy applies to locations where local ordinances do not prevent COVID-19 vaccination mandates.

- GQ1