Marketing Technology (MarTech) Specialist

About us

LifeMD is an emerging leader in technology-driven healthcare. We're applying our direct-to-consumer marketing expertise to make access to quality care and medication convenient, cost-effective, and simple. Our brands are intensely focused on our patients, constantly striving to deliver a better end-to-end healthcare experience through technology. Our mission is to improve the health and happiness of our patients through telehealth.

About the role

LifeMD is seeking a highly skilled and experienced MarTech Specialist to join our team. As a MarTech Specialist, you will play a crucial role in building and optimizing our marketing technology stack and ensuring that our digital marketing efforts are efficient, effective, and on-target.

Responsibilities

• Oversee Google Tag Manager (GTM) pixel management for various paid media tracking sources and other pixel/postback events for one of our Brands
• Work closely with our Marketing/Acquisition team in getting pixels/systems configured
• Oversee our ESP systems such as Braze, Klaviyo, Twilio
• Perform technical reviews of marketing technology products
• Create standard operating procedures and maintain updated ticketing for events, incidents, requests, changes, problems, etc.
• Proactively engage in continuous improvement efforts for application structure, support, and practice development efforts
• Train & support marketing teams on using MarTech related products, such as Braze
• Provide technical assistance and end-user troubleshooting for bug fixes, enhancements, and "how-to" assistance
• Keep up-to-date with tools and technologies for marketing automation

Requirements

• 4+ years of experience in a dev-marketing or MarTech role
• 4+ years of experience with digital marketing for e-commerce or SaaS brands
• Expert experience in at least 2 E-commerce or Marketing/CRM systems
• Proficient with HTML, CSS, Javascript
• Knowledge of relational databases, data modeling, and ETL tools
• Experience with split testing platforms such as google optimize, optimizely, vwo, etc.
• Strong problem-solving skills, able to analyze issues from multiple perspectives and derive pragmatic and comprehensive solutions to problems in sometimes an ambiguous environment
• Team player who can communicate effectively, bringing forth ideas, plans, and strategies to other stakeholders
• Able to work highly independently and demonstrate excellent project management skills

Benefits

• Salary Range: $70,000-$100,000
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Unlimited PTO Policy
• Commuter Benefits
• Paid Holidays
• Short Term & Long Term Disability
• Training & Development
• Free Food & Snacks