Marketing Technology Specialist

You have a clear vision of where your career can go. And we have the leadership to help you get there. At CNA, we strive to create a culture in which people know they matter and are part of something important, ensuring the abilities of all employees are used to their fullest potential.
CNA seeks to offer a comprehensive and competitive benefits package to our employees that helps them - and their family members - achieve their physical, financial, emotional and social wellbeing goals.
For a detailed look at CNA's benefits, check out our Candidate Guide .
The Marketing Technology Specialist will be responsible for providing digital campaign and marketing intelligence support to further CNA's business objectives.
JOB DESCRIPTION:
Essential Duties & Responsibilities
Performs a combination of duties in accordance with departmental guidelines:

• Serve as campaign operations support specialist and SME for the CNA organization with a focus on campaign planning, execution and analysis in support of CNA's corporate and business unit objectives.
• Directly manage and execute marketing programs including, but not limited to, monthly email newsletters, event communications and individual/opportunity-centric email distributions.
• Review campaigns created by colleagues/fellow Marketo users to ensure consistency in assets and accuracy in execution.
• Compile and build high level executive communications with the support and oversight from Marketing Technology Director.
• Gain and maintain understanding of integrations between CNA's marketing automation tool (Marketo), CRM platform (Salesforce), websites ( www.cna.com , www.cnacanada.ca , etc.) and data shared across platforms
• Provide metrics and data analysis from marketing automation platform and other web analytics and qualitative feedback tools, and assist with building reports circulated to business units.
• Demonstrated eagerness to learn and collaborate in a fast-paced environment, paired with great attention to detail.
• Partner with manager on championing marketing automation best practices across the organization including the importance of data integrity, accessibility and measurability.
• Collaborate with manager on internal training efforts to ensure fellow Marketo users are properly informed and equipped to use Marketo effectively and in-line with industry/CNA best-practices.
• Participate in industry professional development opportunities to expand skillset/gain relevant certifications, and ensure CNA's campaigns adhere to all required guidelines and are leveraging the latest tools/technologies applicable to CNA's platform and business goals.

May perform additional duties as assigned.
Reporting Relationship
Typically Director or above
Skills, Knowledge & Abilities

• Interested candidates should possess:
• Basic understanding of marketing automation tools (preferably Marketo) and B2B marketing automation techniques covering email, live event, webinar, trade show, and engagement programs, smart lists/filter logic, contact management, landing pages, etc.
• Interest in email creation, marketing automation, digital marketing and/or digital experience
• Working knowledge of GA4 (Google Analytics 4) specific to site traffic/event measurements, metric definitions and campaign reporting
• Solid knowledge of Microsoft Office suite (including strong Microsoft Excel skills) and the ability to learn and utilize other business related software systems
• Strong organizational skills including ability to prioritize, coordinate and manage multiple projects and project teams
• Strong analytic abilities and problem solving skills
• Effective presentation, verbal and written communication skills, with the ability to convey technical and business issues in a clear and concise manner
• Ability to work independently as well as in a team environment
• Deeply curious

Education & Experience

• Bachelor's degree in marketing, advertising, digital marketing, journalism or related field/discipline.
• 3-5 years marketing experience preferred.

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CNA is committed to providing reasonable accommodations to qualified individuals with disabilities in the recruitment process. To request an accommodation, please contact [email protected] .