Marketing Technology Specialist - Customer Experience

Marketing Technology Specialist - Customer Experience

Description

Marketing Technical Specialist - Customer Experience

JOB SUMMARY:

The Marketing Technology Specialist - Customer Experience will play a critical role in creating dynamic and personalized digital experiences for Georgia Power customers that drive program, product and solutions enrollment and high customer satisfaction. This position will work closely with business stakeholders, marketing and communication teams, and external vendors to identify, implement, and test solutions needed to produce and measure digital testing and personalization initiatives.

JOB REQUIREMENTS:

• Bachelor's degree in computer science, information technology, or a related field required
• Candidate should have a minimum of 3 years experience and thorough working knowledge of customer experience platforms such as Adobe or other competitive platforms (Google, Salesforce, etc).
• Experience with hands on consulting, implementation experience, including multiple end-to-end implementations (content, targeting, tracking)
• 6-8 years' experience in digital marketing; enterprise marketing software experience preferred
• Experience in other Adobe Experience Cloud solutions such as Adobe Campaign, Experience Manager, Audience Manager or Analytics a plus
• Adobe Target Business Practitioner or Architect certifications a plus
• Development skills: JavaScript, HTML, CSS, jQuery, Data Layers preferred
• Experience in A/B and multi-variate testing methodologies
• Experience in leading Adobe Target implementations across web, mobile and applications
• A proven track record of testing and personalization strategy, and the ability to define technical strategies based on client business objectives
• Excellent communication skills, oral and written, including ability to convey complex information in a manner that is compelling to individuals at all levels inside and outside the company
• Ability to build and establish effective relationships/partnerships across functional boundaries
• Be an expert in industry trends, new technologies, or updates on our existing platforms
• Ability to think analytically to understand how to gather, interpret and apply findings
• Experience selecting and partnering with third party vendors
• Possess a service attitude; anticipate and respond promptly to stakeholder and customer needs
• Possess an innovative, problem-solving, and solutions-oriented mindset
• Ability to learn new technologies at high level to identify use opportunities
• Be self-motivated, responsive, professional, and act like an owner
• Possess an innovative, problem-solving, and solutions-oriented mindset
• Proven ability to work effectively, influence and translate concepts to business partners in the Technology Organization

MAJOR JOB RESPONSIBILITIES:

You will be responsible for helping to deliver and improve the end customer experience across client's digital channels, leveraging Adobe Experience Cloud Platform.

• Be the subject matter expert for Adobe Target and its use with our AEM platform
• Architect, configure, administer, and operate Adobe Target to build Multi-channel campaigns
• Architect and design Adobe target technical solutions to drive multi-touch/multi-channel marketing, defined by the buyer s journey
• Implements A/B, MVT, Recommendations & Automated Personalization tests
• Supports test prioritization and ongoing roadmap of Target improvements
• Supports and develop processes and documentation for tagging, testing, QA, and reporting
• Assess and audit the current state of Adobe platform configuration and accelerate remediation plan
• Monitor the effectiveness of campaigns and iterate on the prescribed testing plan to yield higher ROI
• Reports on testing efforts and communicate insights to a broader audience
• Gain an understanding of how our entire Adobe stack (including Adobe Experience Manager and Adobe Analytics) work together with our optimization activities
• Manage multiple stakeholder requests and priorities
• Work closely with Marketing business teams to collect requirements and find optimal solutions that help the business scale at speed
• Work with multiple teams within Marketing to negotiate around web page launches, web production schedules, and even other targeting tools
• Develop and maintain Adobe Target platform technical documentation. Train and mentor others on team to build the knowledge base
• Prepare and implement detailed project plans that list tasks, milestones, timelines, deliverables, dependencies, and task owners.
• Assist in identifying new technology and tools that support the Customer Strategy & Solutions (CS&S) strategy and assist with maintaining the CS&S technology roadmap

Disclaimer:

This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.

Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is consistently recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeorgiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).

Southern Company (NYSE: SO ) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries . The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications . Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at www.southerncompany.com .

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Type: Standard

Primary Location: Georgia-Metro Atlanta-Atlanta

Operating Company: Georgia Power Company

Job Type: Standard

Travel (Up to): Yes, 25 % of the Time

Work Location(s):

Georgia Power Headquarters - 241 Ralph McGill Blvd. NE (241ATLANTA)

241 Ralph McGill Blvd. NE

Atlanta, 30308

Req ID: GPC2009118