Marketing/SEO Specialist

Company Description

Founded in 1850, John Evans’ Sons, Inc., is the oldest spring manufacturer in the United States and is a well-established industry leader. We manufacture precision springs and mechanical assemblies at our manufacturing plant in Lansdale, PA. Our high quality products are found in the most demanding applications across a world-wide customer base. We are dedicated to outstanding customer service and advancing our technical excellence. Please visit our website at www.springcompany.com for more details about our Company and products. 

Job Description

We are currently accepting applications for a Marketing/SEO Specialist. We are looking to employ a dedicated and detailed-oriented Marketing/SEO Specialist to ensure that all marketing and advertising initiatives improve company sales and brand awareness. The Marketing/SEO Specialist responsibilities include implementing various methods of collecting customer feedback, participating in trade shows, and organizing promotional events. You should also be able to research competitor’s products and services, pricing, and marketing success.

Qualifications

Marketing/SEO Specialist Responsibilities

• Develop and sustain long-lasting relationships with customers.
• Sales support, as needed.
• Create and manage all trade magazine print advertising.
• Photograph, create and manage company literature.
• Plan, organize all aspects of trade shows.
• Edit company website, as needed.
• Familiarity with SEO strategies, PPC strategies, and site health foundations
• Experience using digital reporting to create responsive marketing strategies.
• Experienced with HubSpot interface, automation, and reporting. 
• Confident project managing marketing campaigns from ideation to execution and through reporting cycles.
• Utilizing social Media platforms to garner customer interest and create brand awareness.
• Preparing sales forecast reports and submitting them to management.
• Developing effective sales strategies to increase company sales.
• Collaborating with the marketing design and content marketing teams to produce quality advertising material for company products and services.
• Maintaining an accurate record of past campaign results to determine the most effective marketing approaches.
• Analyzing market trends, sales, and marketing metrics, as well as pricing strategies to identify ways to improve sales and marketing efforts.

Qualifications

• Bachelor's degree in marketing, communications, business administration, or related field is preferred.
• Proven experience working in marketing.
• Proficient in all Microsoft office applications and, Adobe Acrobat PRO, Adobe Photoshop 2024 or 25.5.0., Adobe Illustrator and Adobe InDesign
• Sound knowledge of marketing metrics.
• The ability to anticipate consumer behavior.
• Strong analytical and problem-solving skills.
• Excellent organizational and time management skills.
• Effective communication skills.
• Exceptional customer service skills.
• SEO Certification is a plus.

Additional Information

We offer a very competitive salary, potential for a yearly performance bonus, excellent benefits including paid vacation, health, life, AD&D, STD/LTD options, and a 401(k) plan.

John Evans’ Sons, Inc. is an EOE/AA /Veterans preference employer, and welcomes all applicants. Please send your resume and salary requirements to:

John Evans’ Sons, Inc.

Attn: Human Resources Manager

P.O. Box 885

Lansdale PA 19446-0885