Marketo Platform Architect (Contract)

Role and Responsibilities

• Lead discovery efforts to gather necessary information from clients and internal team members to appropriately understand business needs and solution requirements for lead management and B2B digital marketing efforts
• Develop deep knowledge of each client's business and available data to ensure platform solutioning is on par with client's marketing and sales objectives
• Translate business needs into detailed technical requirements for platform configuration, data schemas and system integrations to deliver against business needs
• Lead platform configuration and development of digital marketing campaigns across all channels supported in Marketo platforms (email, SMS, push notification, social, web, events, etc)
• Oversee development, testing and deployment of platform work completed by developers
• Provide support to development teams working on platform integrations
• Create Architecture and Technical specifications documents 
• Serve as day-to-day technical platform SME to internal and client teams
• Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls
• Provide support to senior team members throughout project estimation and Marketing Automation discovery / roadmapping engagements, as needed
• Provide support to internal Campaign Operations team for ongoing platform and schema optimizations, as needed
• Direct technical implementation of features, as needed, as a minor percentage of overall responsibility

Preferred Qualifications

• Bachelor’s degree in Computer Science, a related business or technology field, or equivalent work experience required
• 5 to 10 years experience in a Software Development role working with data-driven applications
• Minimum of 2 years working with Marketo and CRM systems as a Platform Architect, with demonstrated experience leading 3+ platform implementation projects
• Experience serving as a Marketo Subject Matter Expert, with knowledge of various platform modules and capabilities
• Familiarity with commonly-requested integrations and associated B2B technologies (CRM, Webinar, Sales Enablement systems)
• and CRM certifications preferred
• Experienced data modeler in relational database systems
• Experience writing SQL queries for Select/Insert/Update/Delete, including knowledge of multi-table joins and outer joins
• Proficiency with Apache Velocity, Munchkin, REST/SOAP API 
• Experience or familiarity with HTML, MJML, CSS and responsive email coding a plus
• Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies
• Solid understanding of B2B campaign management, lead / account management, audience segmentation methods, industry best practices, communication legal compliance, and downstream marketing automation analysis
• Excellent oral and written communication skills
• Comfortable working with all levels of an organization and capable of communicating as effectively with technical staff as with business and management 
• Familiarity with a variety of marketing automation platforms and marketing cloud solutions a plus (Pardot, Eloqua, ClickDimensions, Act-On, Adobe Campaign, Salesforce Marketing Cloud, or similar)