MarTech Architect

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets. 

YOUR ROLE:

RAPP has a tradition that encourages entrepreneurial thinking, innovative solutions, and the conviction to execute. We seek individuals who thrive in a fast-paced, problem-solving environments. We are looking for a talented MarTech Architect with expertise working in Marketing and CRM space. In this role, you will be responsible for defining & maintaining the overall Marketing Technology stack architecture and technical roadmap. You will interface with client, product and cross functional teams to align on the multi-year roadmap with the product and marketing strategy.  You will be expected to provide high level functional and technical solutions that allow implementation of interactive, data-driven marketing workflows and present these solutions to the clients and business stakeholders. You will assist with intake of new functional capability requirements while working closely with our Engineering Leads to get the associated MarTech solutions implemented.

RESPONSIBILITIES:

• Interface with Clients and business stakeholders to understand their marketing needs and functional requirements that they need addressed.
• Solution and Design Marketing/Technical Solutions to business problems and seek alignment for Technical Delivery
• Conduct analysis of Client’s existing MarTech Architecture, identify gaps and propose a strategic roadmap of application/workflow/tool changes that address these gaps
• Design Cross channel Campaign journeys, User Interfaces and Touchpoints that support client’s marketing activities
• Lead analysis of marketing data and recommend data integration into Campaign and Analytics Management Systems
• Design and Implement Automatic Campaign Decisioning based on Data Analytics/AI/ML workflows
• Lead Configuration/Customization initiatives for Marketing and CRM tools like Salesforce Marketing Cloud, Adobe Campaigns, Pega etc.
• Analyze Non-Functional requirements that the system should support and collaborate with delivery teams in implementation.
• Chair the Architecture Advisory Board to drive solution architectural decisions according to defined design principles and/or develop new design patterns.
• Ability to lead new technology evaluation and selection process.
• Expertise in Data Architecture and Data Governance.
• Manage Work Assignments for people reporting to you and provide Career Management support.

REQUIRED SKILLS:

• 8+ years of IT experience, with 5+ years working in Marketing Technology space
• Demonstrated experience of working with Marketing tools like Salesforce Marketing Cloud, Adobe Campaigns, Pega, AEM etc.
• Experience with Configuration and Deployment of Email/SMS Marketing Campaigns and implementing Data Driven Decisioning Workflows.
• Strong experience in Technical/Functional design and Solutions Architecture
• Experience with the design of UI applications (web and mobile)
• Experience with management of CMS/DAM solutions
• Familiarity with any Cloud Platforms from AWS, Azure or GCP
• Experience with Data Analytics and mapping it to Campaigns
• Fully Client facing and willing to problem solve with the Clients, and internal teams
• Capable of leading and running effective technical work-sessions with Clients
• Solutions-oriented, Collaborative, and with great people skills.
• Detail oriented, organized, and with ability to meet deadlines while working several projects simultaneously
• A self-driven individual with the capability to lead the Multi Year Technical Roadmap.
• Result oriented, with ability to successfully define outcomes, manage expectations and meet deadlines based on project requirements.

• US Citizens only. US Security Clearance a plus.

Hybrid work schedule. Preferably commutable distance to Chicago office location.  

Good to have (not mandatory) Qualifications:

• T3 Security Clearance

Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like. 

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $150,000 - $180,000. This range is specific to Chicago and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.