MarTech Business Analyst
Job Description
Job Description:
The MarTech Business Analyst is responsible for supporting the product management lifecycle for the marketing technology portfolio. This individual works closely with the MarTech Product Owners to develop frictionless customer experiences that work to leverage technology to better market to our consumers and communicate with our team members, supporting the end goal of making both groups lives' simpler and more enjoyable.
Responsibilities:
- Participates in and provides updates in daily standups, sprint planning, grooming sessions, and other agile ceremonies.
- Seek input of user experience and document current processes to determine potential improvements to MarTech products. Contributes to feature mapping.
- Collaborates with IS and business stakeholders on requirements gathering and write user stories for MarTech products that include acceptance criteria and acceptance tests. Participates in team demo with the primary responsibility of reviewing and business acceptance.
- Builds and maintains a prioritized product backlog, with input from MarTech product owners, IS, and other business stakeholders. Can effectively communicate prioritization decisions and the agile process to various teams.
- Highly available to technical team during development sprints in order to answer real-time questions and provide clarity to user stories or remove roadblocks.
- Partners with scrum teams on rollout and post-production support.
- Supports problem resolution, resolves issues and acts on feedback and usage of in-life products. Contributes to product collateral and monitors results and feedback from product launches.
Qualifications:
- Bachelor's degree from an accredited College or University required; Advanced degree or professional certifications preferred
- 1+ years' experience in marketing and/or product management
Date Posted
12/19/2022
Views
6
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