Measurement and performance analyst

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
At IBM we believe technology shapes the world and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses society and the human condition. As a leader in Hybrid Cloud and AI we are leading the charge in a world-wide digital transformation.

Our Marketing Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand capture the market’s attention and articulate our point of view for clients partners the media and even other IBMers. As part of our team you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services.
When you join IBM you join a culture of openness collaboration and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Mission
Be a thought partner to the measurement organization with the goal of helping to deliver a new measurement system for MCC. Gathers interprets and uses complex data to develop actionable steps that will improve results. Enable Geo Business Unit & Campaign leaders to have clarity on performance and gaps through the reporting system around defined outcomes return on investment and successfully builds networks and vehicles to standardize and socialize MCC value

Your responsibilities will include but aren’t limited to:

• Create and socialize content on performance overview with data driven insights
• Engage with MCC leadership Campaign. Geo & Business Units teams to reflect visibility to performance based on MCC full funnel measurement system
• Analyze funnels and customer intent against the campaigns and influence on business results
• Perform quantitative analyses to evaluate the performance of marketing activities (channels tactics audiences content) on demand generation KPIs
• Establish new measurement systems to detect performance shifts and increase marketing effectiveness
• Analyze KPIs across Demand Creation Capture and Retention /expansion stages of the funnel with focus on gap prioritization possible root causes and recommendations
• Work with the MPM EPM product owner to share ongoing feedback on new requirements and visualization.

Required Technical and Professional Expertise

• Growth mindset and agile with continuous innovation and optimization mentality
• Business acumen and strategic thinking with strong communication skills
• Engage as an independent professional
• Ability to articulate and compare alternatives approaches
• Knowledge of marketing tech stack data systems and digital analytics (good to have)
• Technically skilled to work with complex datasets and relational databases using SQL/Python/R or other query tools to process and analyze data
• Experience with Cognos / Tableau / Power BI or other data visualization tools to facilitate flexible analysis of business performance and associated root causes
• Deep critical thinking skills and curiosity to pursue open-ended problems via data
• Strong presentation skills and ability to effectively communicate complicated analyses to non-technical employees and leadership
• Business acumen with the ability to develop data-driven business recommendations
• Demonstrated ability to multitask and prioritize with a proven ability to meet deadlines

Preferred Technical and Professional Expertise

• Solid understanding of statistics and other data science techniques a plus