Measurement Partner, France & Benelux - Paris

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and it's offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imagination thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimise their activity on the platform and build meaningful connections that help drive behavior change.

TikTok is looking for a full-time Measurement Partner. This role will primarily partner with leading advertisers and agencies in the France, Belgium and Netherlands region to help measure the effectiveness of their investment in our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, product measurement, and business marketing to ensure that clients and agencies have best-in-class support.
We seek a motivated and empathetic individual with strong analytical skills, aiming to develop our Marketing Science discipline. Success in this role within a rapidly expanding environment depends on execution, curiosity, and a commitment to data-driven thinking, while giving priority to the empowerment of others.

This person will be working with advertisers with different business objectives, and would need to understand the core measurement concepts for both branding and performance.
Working across both the mobile and cross-platform space, this person will have the opportunity to build measurement programs which directly influence global Measurement strategy.

Responsibilities:
- Being up to date on measurement solutions, internal and external to TikTok, and recommending them according to and advertiser business challenges
- Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for agencies and clients
- Manage client and agency feedback to ensure their voice is reflected in our product and partnerships teams

Qualifications

Minimum Qualifications:
- At least 6-8+ years of experience with digital advertising, large marketing-related organisations, or measurement suppliers
- Familiarity with experimentation, multi-cell testing, incrementality testing, attribution, and media mix modeling
- Familiarity with privacy-first innovation for measurement systems
- A track record of driving client decisions with clear communication and team collaboration
- Exceptional time-management and goal-oriented task management skills is a must
- Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill
- A track record of inferential problem solving through experimental design and analytical methods
- Excellent English and French required to a business level standard, both written and verbal is a must

Preferred Qualifications:
- Relevant bachelor's degree in a quantitative field; graduate degree within a science, mathematics, operations, business, digital marketing, or research field preferred
- Experience with executing custom analytical work where R and Python is preferred
- Experience with advertising agencies or complex marketing data-driven organisations preferred
- Interest in working in a fast-paced environment with global talent

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.