Media Activation Coordinator, Digital Investment (Target)

About Essence

About the role

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

The Media Activation Coordinator is responsible for contributing to the execution of both platform and reservation based media buying and optimization activity (Search, Social, or Display). This involves building strong cross-channel knowledge and developing supplier relationships to support flawless delivery of media plans via analysis and optimisation. The Media Activation Coordinator will develop their knowledge of different digital channels and platforms over time to achieve practitioner-level knowledge and skills across multiple channels, meaning flexible and adaptable working is at the core of this role.

Some of the things we’d like you to do:

• Supporting SEM/Social/Display campaign launches for client[s]
• Support of campaigns, including daily campaign pacing, optimisation, and campaign hygiene
• Ensuring platform accounts are compliant with our defined best practices
• Responsible for producing reports, including data inputting and suggesting insights
• Publishing requests for proposals (RFPs) for relevant channels. This may involve either sending them to clients, or potential clients getting in touch with proposals
• Responsible for sending publisher contracts [i.e. publisher insertion orders (IOs)] for relevant channels
• Developing competencies for SEM/Social/Display channels  to attain a practitioner-level working knowledge of most areas within the first 12 months of the role
• Assist with internal data maintenance, issue identification and solution development that your team conducts

A bit about yourself:

• Detail-oriented and responsive, with strong quantitative reasoning skills; you must be able to analyse data, draw conclusions and develop actionable recommendations as needed
• Adaptable and able to flex with changes in prioritization to meet new or changed goals (including re. developing new skills)
• Strong written and verbal communication skills
• Strong organizational skills; ability to implement and adhere to and meet deadlines, and project-manage multiple campaigns
• Concrete general knowledge of (and passion for) all areas of digital marketing and media
• Good client relationship and management skills
• Proven problem-solving skills and ability to think outside of the box for creative solutions
• Proficiency in Microsoft Excel is desirable

In New York City, the base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.