Media Analyst

About Nubank

Nubank is one of the world's largest digital financial services platforms, with around 54 million customers in Brazil, Mexico and Colombia. As one of the world's leading technology companies, Nubank leverages its technology and innovation to create new financial solutions for individuals and SMEs that are simple, intuitive, convenient, low-cost and human. Guided by its mission to fight complexity and empower people, Nubank is advancing access to financial services in Latin America, connecting profit and purpose to create value and positively impact the communities in which it operates. For more information, visit www.nu.com.co

Our Marketing/Media team

We strive for state-of-the-art marketing practices that currently include working in a group with varying degrees of experience and diverse backgrounds that is responsible for improving our brand and product experience.

We believe in:

• Good team chemistry
• Enthusiasm for building and delivering new marketing activations
• Capacity to keep learning new things while constantly improving what we are already good at
• Collaborating efficiently to ship a great brand and product experience to our customers

You can read more about it in our blog and get some insights into how we work.

As a Media Analyst  you're expected to:

• Develop and execute performance marketing campaigns across various channels, including Facebook Ads, Google Ads, TikTok Ads. and others.
• Analyze campaign performance data to identify areas for optimization and improvement.
• Develop and implement A/B testing methodologies to optimize campaign performance.
• Track and report on key performance indicators (KPIs) such as cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates.
• Collaborate with cross-functional teams, including marketing, product, and sales, to ensure alignment on campaign goals and strategies.
• Stay up-to-date on the latest trends and best practices in performance marketing.

We're looking for professional who are:

• Bachelor's degree in Marketing, Business or a related field.
• 4+ years of experience in performance marketing, with a proven track record of success.
• Advanced English level.
• Strong knowledge of self-service advertising platforms such as Facebook Ads, Google Ads, and TikTok Ads.
• Excellent data analysis skills, with the ability to interpret and translate data into actionable insights.
• Experience with data visualization tools (e.g., Looker, Power BI).
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.
• Bonus: Experience with SQL and coding languages (e.g., Python).

Core Benefits:

• Equity at Nubank
• Health insurance
• Vacations of 15 workdays
• NuLanguage - Language learning program
• Parental leaves 

Diversity & Inclusion at Nubank

We want to have a product for everyone, and we build strong and diverse teams that rise to the challenge. We are a team of the most creative people in technology, and we hire under equal opportunity, irrespective of gender, ethnicity, religion, sexual orientation, or background. We are proud to say that 30% of Nubanker recognize themselves as part of the LGBTQ+ community, and 40% of our team comprises women in all positions and seniority levels. We are a very process-light organization that values human interactions, and that is an essential part of our culture. At Nubank, everyone has the opportunity to speak up and participate, grow, and share ideas.

Candidates should be based in Bogotá. 

Nubank continues to hire for all open roles, all interviewing and onboarding is done virtually. Everyone new to the team and our current staff will be working from home for 7-8 weeks and 1 at the office (Bogotá).