Media Campaign Performance Analyst

What You’ll be Doing: 

• Prepare campaign reports featuring effective data visualizations using data from multiple sources, such as Google Analytics, Facebook Ads Manager, Power Bi, etc.

• Analyze campaign performance across different channels, segments, creatives, and products. 

• Identify key metrics, trends, and insights, and provide actionable recommendations to optimize media results by campaign objective. 

• Adopt best practices in reporting and analysis: data integrity, test design, analysis, validation, and documentation. 

• Stay updated on the latest industry developments, tools, and techniques for digital marketing and measurement. 

• This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.

What You Bring with You (Qualifications): 

• 3-5 years of experience in analytics and reporting at a publisher, ad network, Retail Media Network or eCommerce /retail company. 

• Experience of working in digital marketing environment, e.g., with ad servers, web analytics, search bid management, etc. 

• Familiar with digital platforms and tools, such as Google Marketing Platforms, Facebook Ads Manager, Adobe Analytics, TradeDesk, Pinterest, etc. 

• Ability to work directly with external partners (Ad Agency and Tech vendors) to get access to data and get clarification / more granular information as needed. 

• Proficient in PowerPoint, Excel, and data visualization tools, e.g., Power BI. 

• Strong analytical, problem-solving, and critical thinking skills. 

• Excellent communication, presentation, and interpersonal skills. 

• Attention to detail, accuracy, and quality. 

• Ability to work independently and collaboratively in a fast-paced environment.