Media Director

As a Media Director you drive the strategic use of media to impact a client’s business performance. In this role you’ll be responsible for developing a strategic vision and guiding your team through the execution and management of that plan. You’re responsible for audience insights, campaign vision/strategy, client relationships, cross discipline integration, and performance. With a team of experts and generalists under you, you’ll be leading a holistic approach across digital (social, display, video, audio, search) and traditional (TV, radio, OOH, print) channels.

You will:

• Define, oversee, and lead media strategy for a group of clients.

• Build strong client relationships while up-selling and cross-selling to organically grow business.

• Identify high impact opportunities for developing breakthrough customer insights in partnership with strategy.

• Understand and stay on top of current and global media industry issues, trends, and opportunities to advise clients and develop thought leadership pieces.

• Proactively determine where and how consumer insights can make paid media campaigns successful.

• Partner with insight, creative, and marketing science teams to identify customer insights from data and translate that into relevant media & messaging.

• Work with discipline leads to identify opportunities to lead social, search, or syndication strategy that influences creative production.

• Help shape media plans by recommending appropriate media channels to use in effective time spans.

• Evaluate, build, and maintain relationships in the local and national online marketing, media, and social community.

• Participate in new project development and new business efforts as required by the agency.

• Be a true partner to you clients and develop a strong working relationship

• Understand and drive media’s impact on client’s business strategy

You have:

• 9+ years experience in the digital media space

• 4+ years management experience

• Extensive understanding of digital media and the digital landscape that can be used to lead and mentor a team.

• Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels.

• Energy and passion for paid media.

• Strong interpersonal, written and verbal communication skills.

• Ability to multi-task, prioritize, and meet deadlines while paying attention to details.

• Ability to work effectively across multi-functional groups or geographic offices.

• Good project management, planning and organizational skills.

• Able to take ownership and accountability over a client’s line of business

• Can identify trends and pivot to make changes against potential market factors

• Flexible and able to quickly adapt to new situations.