Media Operations Specialist

What’s Interesting About This Role?

As a Media Operations Specialist at GOBankingRates on the Media Ops team, you’ll play a crucial role in managing inventory and maximizing client budget fulfillment through high-impact ad performance and efficient campaign trafficking.You will work closely with our publisher and media teams to optimize publisher relationships, manage inventory, and drive exceptional campaign results across partner placements. This role is central to ensuring that we deliver top-notch performance and scale across the Personal Finance verticals while keeping profitability at the forefront.

How Will You Make an Impact?

• Achieve monthly goals for Gross Profit Margin (GPM), quality, and scale across the Personal Finance verticals.

• Track publishers’ inventory and ensure optimal fill rates.

• Assist Account Managers in evaluating new inventory sources, optimizing existing placements, and supporting the development of strong publisher relationships to enhance collaboration and long-term performance.

• Monitor and optimize performance based on budget fulfillment, advertiser quality, and GBR GPM.

• Collaborate with Product teams to develop new templates and features that enhance publisher revenue and advertiser quality.

• Work with Yield, Account Strategy, Media, and Ad Operations teams on campaign changes (pricing, budget updates, compliance, etc.).

• Support media ops billing processes.

• Manage ticketing through Salesforce and JIRA (e.g., rate updates, campaign pauses, budget updates, traffic adjustments).

• Coordinate with Product and Media teams on testing to improve CTU and advertiser performance across network sites.

• Assist in driving growth, improving reporting, and developing media plans.

• Proactively report tactical roadblocks, issues, successes, and wins on a weekly basis.

• Support the development of process improvements and maintain team documentation in Confluence.

• Achieve high performance in daily duties and independently manage a portfolio of media sources.

• Proactively collaborate with Media Account Managers and Buyers to address obstacles and drive business growth.

• Consistently meet monthly yield plan goals and contribute to quarterly revenue/profit objectives.

What Will You Bring To Us?

• 2+ years’ experience in a yield optimization, inventory management, sales operations, or product management role.

• In-depth knowledge of digital advertising.

• Proven business sense and problem solving, critical thinking, project management, and analytical skills.

• Ability to answer client questions and prepare recommendations that proactively address any concerns.

• Ability to initiate and drive projects to completion with minimal guidance.

• Comfortable dealing with changing environments and making decisions for the team.

• Able to work independently as well as collaboratively within a team environment, handling multiple projects, and meeting tight deadlines under pressure

• Strong proficiency in Excel.

The salary range for this role ranges from $65,000 - $75,000 annually depending on job-related knowledge, skills, experience, and location.