Media Planner

Company Overview

Sleep Number is a sleep wellness technology leader. For nearly four decades, we have placed sleep at the center of wellbeing, improving over 15 million lives with our Sleep Number smart beds. We are guided by our purpose – to improve the health and wellbeing of society through higher quality sleep. This is exemplified through our 4,000+ mission-driven team members who passionately innovate to drive value creation through our vertically integrated business model, owning the process from start to finish, including selling in our over 650 stores nationwide.

Our team members are encouraged to bring their whole selves to work, sharing their unique perspectives, backgrounds and skills with Sleep Number every day. Whether you are entering, returning or experienced in the workforce, we have a place for you. We hope you join us in creating the future through higher quality sleep

Position Purpose

The purpose of the position of Media Planner is to serve as a support system for our media program managers. This position is designed to deliver planning, trafficking, activation & optimization support for our addressable media channel teams. The intent of the role will be to support multiple (select and focused) addressable media channels as part of this scope of work (i.e. Display, Online Video, Social Media, Search).

Primary Responsibilities

• Support stewardship of media spend by effectively tactically planning, following processes and leveraging critical thinking
• Manage channel budgets for optimal impact
• Define krey performance indicators and benchmarks
• Provide intelligence for ad builds
• Execute asset trafficking
• Ensure timely and accurate invoice administration with vendors
• Support targeting strategy including key messages to key audience segments leveraging media
• Partner with creative team to inspire best in class creative contributions to media activation placements
• Partner with publishers and agency team to size audiences and opportunities
• Analyze performance, adjust to improve in real time manner and after events
• Identify opportunities to optimization media and usher changes along to drive the needed impact
• Provide day to day leadership for agency partner teams

Position Requirements

• 2 - 3 years’ experience in addressable / digital media
• Bachelor's degree in marketing or related field
• Analytical skills, including an advanced working knowledge of Microsoft Excel

Knowledge, Skills & Abilities

• Natural curiosity and appetite for driving outcomes
• Experience with search engine marketing
• Experience with media budgets exceeding $10 million
• Working understanding of the addressable media ecosystem
• Values test/learn approach and in innovation priorities
• Ability to navigate nimble and fast moving workstreams
• Passion for wellness and health

Working Conditions

Sleep Number offers a hybrid work environment providing the flexibility and balance of a blend of remote work and onsite collaboration in office at Sleep Number's corporate Headquarters in Minneapolis, Minnesota. Very light travel may be required.

Wellbeing

Wellbeing is more than a catchphrase - it's a movement that permeates our company and through our team members. We are dedicated to enhancing and supporting the wellbeing of our team members and their families through benefits, programs, and resources across our five wellbeing pillars of emotional, financial, career, community, and physical health, with sleep at the center.

By joining our team, in addition to offering competitive pay programs, we are proud to offer eligible team members an extensive benefits package including, but not limited to medical and pharmacy benefits, dental, life and disability insurance, a matched 401(k) Plan, paid time off, and much more.

Safety

Safety is a top priority for Sleep Number supporting customers and team members wellbeing. COVID-19 Precaution(s) are in place consistent with CDC guidelines, U.S. Department of Labor’s Occupational Health & Safety Administration (OSHA), and state/local laws.

EEO Statement

Sleep Number is an equal opportunity employer. We are committed to recruiting, hiring and promoting qualified people and prohibit discrimination based on race, color, marital status, religion, sex (including gender, gender identity, gender expression, transgender status, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth), sexual orientation, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state, or local law.

Americans with Disabilities Act (ADA)

It is Sleep Number’s policy to provide reasonable accommodations to qualified individuals with disabilities during the application process, consistent with applicable law. We may require supporting medical or religious documentation where applicable and permissible by law. If you are a qualified individual, you may request a reasonable accommodation at any time during the selection process, including if you are unable or otherwise limited in your ability to access open roles here.