Media Planner

Summary 

AbelsonTaylor is a marketing communications agency that specializes in brands that help people live healthier lives. We are seeking a Media Planner to join our team.

What You'll Do 

• Showcase an understanding of the client’s brands and disease states, and determine media strategies that provides a benefit to their audiences (HCP and DTC)
• Play an integral role in the billing process and keeping track of assigned media budgets
• Pull together the day-to-day campaign pacing, optimizations, etc.
• Alongside the Marketing Intelligence team, pull data, analyze performance, and make recommendations to improve campaign performance
• Lead internal media team status and attend brand status calls to inform media status
• Assist in pulling data to help inform media strategy
• Direct contact with clients, maintaining that relationship and guiding them toward success each step of the way
• Develop competitive and monthly reporting
• Ensure deadlines are met, and perform quality assurance for deliverable
• Heavily involved in training/onboarding other team members when needed
• Establish relationships amongst immediate team members, within media team, activation team, Integrated Strategy peer set, finance team, dev team
• Regularly interface with external vendor partnerships
• Participate in team events and L&D opportunities
• Active participant on vendor calls and team status calls (asking questions, etc.)

What Makes You A Fit

• 1-3 years of media planning/buying experience
• Pharma or healthcare experience preferred
• Ability to multitask & complete tasks efficiently
• Works well independently and as part of a team
• Detail-oriented
• Curious and inquisitive
• Showcases initiative
• Capable of receiving feedback/constructive criticism
• Possesses quantitative analysis skills
• Must be a kind human with a great sense of humor
• Ability to think outside the box and challenge the ‘status quo’ – always willing to offer unique solutions in order to get the job done
• Demonstrate a desire for thought leadership through continuous research