Media Planner, Nissan United

Who You Are:

A self-starter, an achiever, and a quick learner, you have a great can-do attitude, are curious and reliable. You persist through challenges and obstacles, breaking down barriers to drive positive momentum and keep those around you actively engaged and motivated.

You are building your advertising career with 1-3 years of experience from another media agency, and you have had experience with both traditional (TV, Audio, Print, OOH) and digital (OLV, Social, CTV, OTT) media. You are passionate about creativity with a positive attitude and a strong work ethic, demonstrated presentation & writing skills and an eagerness to take on new responsibilities.

What You’ll Do:

The Media Planner will act as a steward of the entire communications planning process by executing plan changes/maintenance of media plans, developing and applying a working knowledge of basic media concepts, terminology, media math, and media plan execution.

• Manage day-to-day plan changes/maintenance of media plans
• Work directly with the Associate Media Planner in creating, updating, and presenting media plans
• Present plans and POV’s both internally and externally
• Develop strategically solid media recommendations with supporting rationale
• Assist in the analysis of research to develop the objectives, strategies, and tactics
• Lead weekly client status meetings
• Responsible for developing a working knowledge of media relevant to the client’s business including TV, print, digital, OOH, search, and radio
• Work with various agency partners (internal & external) to develop 360 cross channel marketing plans to meet client objectives
• Review industry trades for new sites, innovative and creative ad units and technologies, and competitive information
• Stay up to date with media landscape trends and their effect on media planning as a whole

Who We Are: 

We are a modern, integrated agency created and managed by Omnicom to lead all marketing and communications globally for Nissan. Designed to deliver marketing transformation, Nissan United is dedicated to helping Nissan grow its brand value around the world more effectively. The team brings expertise in data, analytics, media, customer experience and CRM, all of which help drive and inspire innovation and creativity. 

Nissan United is housed within TBWA, AdWeek’s 2022 Global Agency of the Year and one of Fast Company’s Most Innovative Companies. TBWA is the Disruption agency, known for a long history of famous creative campaigns for some of the world’s greatest brands and home to Apple’s dedicated TBWAMedia Arts Lab. TBWA is at the cutting edge of building the most innovative agency models and teams. 

TBWAChiatDay Values

Our creative product is everyone’s responsibility.

We are tough on work. We are kind to each other.

When we take care of each other, the rest takes care of itself.

TBWAChiatDay Attitudes

Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change;

Collaboration: Self-confidence without a big ego; work with all types of people;

Integrity: What we say is what we do; it is honesty and respect in our dealings with people;

Resourcefulness: To find ways to do whatever we have to do for our clients, and our people.

The annual salary range for this role is $50,000-$60,000 and may vary depending on the candidate’s geographic location and experience. Other compensation includes relocation costs, if applicable.

Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.