Media Planning Professionals (Turkish speaker) at Trendyol

Team: Marketing Communications

About the Team

At Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together — as individuals and as a team.

As a Media Planning Professional, you will take end-to-end ownership of our media strategy, from initial campaign setup to post-mortem deep dives. You’ll be responsible for executing a best-in-class media mix across ATL (TV, Radio, OOH) and BTL channels, utilizing econometric modeling and sharp analytical skills to maximize ROI. Serving as the primary expert for media agencies and internal teams, you will manage production budgets, sponsorship communications, and daily content planning to ensure our brand remains at the forefront of local and global industry trends.

Responsibilities

End-to-end ownership from media campaign planning, tracking, set up, implementation, optimization, competition reports, reporting to post-mortem deep dive

Ensure a best-in-class media strategy is consistently applied across all ATL consumer touchpoints which include, TVC, radio ads, print, OOH as well as BTL channels

Execute media planning process in order to deliver exceptional results on cross channel campaigns and measure success through econometric modelling

Utilize strong analytical ability and knowledge to ensure an efficient application of media mix to achieve target with expected ratios and metrics

Proactively researching the newest local and global trends in the Industry and market, developing personal strategic acumen

Responsible for the relationship and daily work with media agency acting as point of expertise and contact between the agency and Marcomm team

Managing daily operations of content planning, tracking and reporting

Offline media and production budget management

Planning and tracking of all sponsorship communications

Expected Qualifications

Bachelor's or Master’s Degree from a reputable university preferably in Management, Economics and other related departments

Min 5 years of progressive media planning experience

Experience developing and executing high-performing marketing campaigns on time and within budget

Experience working with large cross-functional teams and external partners, including creative agencies and production

Ability to think strategically and operationally, delivering the day to day while defining and leading future direction

Highly analytical thinker, passionate about the value of quantitative data and compelled to find insight in it

Excellent communicator both verbally and written with an ability to communicate at all levels in the organization and build strong relationships

Ability to multitask, prioritize tasks and coordinate different parties of the projects

Excellent command in English

Media agency experience is a plus

Media Planning Professionals (Turkish speaker)

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