Media Strategist

Media Strategist

Position ID: req42466

Sector: BA North America

Functional Area: Marketing

Location: Charlotte Office

Number of Openings: 1

Employment Type: Permanent

POSITION DESCRIPTION:

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Join us in our exciting quest to build the future home.

All about the role:

In this role you will be reporting to the Director, Paid Media and Analytics for Electrolux Major Appliances NA and will be based in Charlotte, NC. The Media Strategist is responsible for developing digital media plans to meet Electrolux's marketing and sales goals. You will manage the process for in-sourced media planning, buying, and optimizations for Electrolux and across multiple brands. You will be responsible for working closely with digital media outlets and partners to drive the business objectives most effectively and efficiently, including negotiation and ongoing relationship management. The Media Specialist supports Brand, Direct-to-Consumer, and Customer Marketing, and must be able to make recommendations based on the unique needs of each team.

What you'll do:

In this role you will partner with internal and creative agency teams to understand marketing goals and creative strategies and build media plans to compliment/enhance these efforts. You will use research data, marketing mix models and previous campaign results to identify the best mix of media channels to deliver advertising messages to clients' target audiences. You will craft and present media strategies and proposals that most effectively leverage budget in a holistic fashion against the business objectives. In addition, you will focus heavily on negotiations in terms of purchase media of all forms, rates, special placements, and any added value. You will partner with our internal team to maintain/optimize media buys and provide regular metrics/analytical reports, as well as a complete post-buy analysis.

Other responsibilitiesmay include:

• Analyze and understand target audience characteristics and media preferences/attitudes.
• Execute all media plans by finalizing contracts and issuing orders.
• Monitor buys in progress by spot checking placements and negotiating credit or billing adjustments, as necessary.
• Track media expenditures to ensure budget compliance.
• Work with internal teams and agency on monthly account reconciliation.
• Meet with media representatives and maintain a roster of strategic media partners.
• Stay abreast of current trends and technological advancements.

Who you are:

You have a high sense of urgency when it comes to work and strive to obtain results as well as meet deadlines in a timely manner. You can handle large volumes of work efficiently, effectively, and productively. You are like a chameleon and adapt to changes in your workload and work environment without any loss of productivity. You possess a continuous improvement mindset and can identify areas for process improvement, while also taking initiative to explore potential resolutions. You are comfortable navigating difficult situations independently while maintaining high standards of communication and tact. You are a self-starter and can work independently. Your confidence level is high and you enjoy being the go-to person when it comes to business decisions that are within the scope of digital media placements, changes, fluctuations, etc.

Qualifications Required:

• Bachelor's degree in Communications, Public Relations, Marketing, or related field required
• Minimum of 5 years experience in marketing and/or digital media field.

Aspart of Electrolux, we will continuously invest in you and your development.There are no barriers to where your career could take you.

Findmore on:

Electrolux North America: https://www.linkedin.com/company/electrolux/life/northamerica/

Electrolux Home Products, Inc. is an Equal OpportunityEmployer (EOE). Qualified applicants are considered for employment withoutregard to age, race, color, religion, sex, national origin, sexual orientation,disability, or veteran status. If you need assistance or an accommodationduring the application process because of a disability, it is available uponrequest. The company is pleased to provide such assistance, and no applicantwill be penalized as a result of such a request.

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COMPANY DESCRIPTION

Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. In 2017 Electrolux had sales of SEK 122 billion and employed 56,000 people around the world. For more information go to www.electroluxgroup.com.

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