Media Strategist

Overview 

Cybba is looking for a Media Strategist to add to our growing Boston Team. As a Media Strategist, you will help define and execute Cybba’s product offerings by working closely with Commercial Leadership and Media Specialists. In addition, you will develop effective campaigns to address the needs of our clients by identifying new opportunities across our existing client base and generating media plans for new business opportunities. The role requires someone with exceptional knowledge of the AdTech space, who can design innovative, consultative campaigns while also guiding Cybba’s multi-disciplinary Teams in achieving campaign objectives.

Responsibilities

• Act as a key strategic partner for top-tier clients and complex accounts
• Strategize spend allocations for multi-channel campaigns
• Join prospect/client calls and act as a key player for potential opportunities
• Guide creation of client-facing proposal templates and assist with marketing collateral
• Maintain and grow 3rd party vendor relationships on behalf of Cybba product growth
• Coordinating PMP and Deal setups, assist operations Team with any troubleshooting scenarios
• Align advertising strategy with Account Executives and coordinate with other Team leads
• Providing thought leadership by staying ahead of industry trends and disruptions
• Running monthly and quarterly enablement sessions with Commercial Team on new capabilities

Qualifications

• Bachelor’s degree
• 3+ years of experience in digital media and digital advertising
• 2+ years of media planning experience
• 2+ years of experience working hands on in campaign management 
• Experience working within a DSP such as Xandr, DV360, or The Trade Desk preferred
• Experience with Facebook, LinkedIn, Mobile App campaigns, SEM, or OTT preferred
• Ability to interpret campaign performance while providing insights and solutions to meet campaign challenges

The Company

Cybba is a full-service performance marketing company that creates powerful solutions for brands looking to grow.Our inspired marketing tools help solve complex challenges while delivering meaningful results. To support our continued growth, we are always looking for passionate and talented individuals to join our dynamic, hardworking team.

Cybba is committed to creating a diverse work environment and is an equal opportunity employer.We consider all applicants for employment with no limit.