Member Marketing Associate

ABOUT THE ROLE: 

Rightway is in high growth mode, and so is our marketing team. This is an opportunity to become one of the foundational team members who will help shape and define Rightway’s marketing and member engagement strategy! 

We are looking for a marketer early in their career with a passion for member engagement, strategy, and execution. The Member Marketing Associate will play a critical role in advancing our marketing strategy and driving member activations for our top employer and health plan clients. 

WHAT YOU’LL DO: 

• Rightway is unique in that we are a B2B2C business. This means it will be pivotal for the Marketing Associate to partner cross-functionally with our account management team to develop and execute engagement initiatives that will drive activation of Rightway’s service on behalf of our clients.
• Create and manage A/B and multivariate tests; deliver results and insights for the rest of the team.
• Develop bespoke engagement campaigns that resonate with distinct client populations and drive activations.
• Track and document the success of Rightway’s main KPIs and client campaigns. 
• Build monthly and quarterly insights and present them to senior leadership.
• Own the marketing strategy to drive activations for our Navigation and Pharmacy solutions for our top employer and health plan clients.
• Create marketing best practices based on winning campaigns to share with the account management and sales teams.
• Act as the marketing SME in client-facing meetings to present annual engagement strategies which you will develop.
• Support our clients by fulfilling member engagement requests such as creating flyers, emails, mailers, etc.

WHO YOU ARE: 

• At least three years of consumer marketing experience. 
• A strong, independent creator who likes to roll up their sleeves and not just envision marketing campaigns but build them. 
• A track record of creating and executing email and direct mail campaigns.
• Strong copywriting skills, including but not limited to consumer-facing marketing collateral.
• You have a passion for thinking outside the box and are energized by finding new ways to overcome obstacles.
• Excellent at balancing priorities and adjusting time management on multiple projects in a fast-paced environment.
• An analytical mindset and possess a natural curiosity to delve into marketing data and understand who our members are and the best way to engage them.
• Your attention to detail is second to none, and you hold yourself accountable for accuracy and deadlines.
• Ability to be a strong cross-functional partner with clients and internal stakeholders.
• Comfortable using engagement platforms similar to Iterable, Braze, or Customer.io.
• Excited to be a part of a small but skilled team setting out to change healthcare for the better.

EXTRA CREDIT:

• Healthcare industry experience.
• You have worked in a B2B2C setting before.
• Start-up experience.

RIGHTWAY'S GROWTH IS GETTING NOTICED

https://www.prnewswire.com/news-releases/rightway-ranks-no-362-on-the-inc-5000-annual-list-301606631.html

BASE SALARY RANGE: $85,000 - $110,000

ABOUT RIGHTWAY:

Rightway is on a mission to harmonize healthcare for everyone, everywhere. Our products guide patients to the best care and medications by inserting clinicians and pharmacists into a patient’s care journey through a modern, mobile app. Rightway is a front door to healthcare, giving patients the tools they need along with on-demand access to Rightway health guides, human experts that answer their questions and manage the frustrating parts of healthcare for them.

Since its founding in 2017, Rightway has raised over $130mm from investors including Khosla Ventures, Thrive Capital, and Tiger Global at a valuation of $1 billion. We’re headquartered in New York City, with a satellite office in Denver. Our clients rely on us to transform the healthcare experience, improve outcomes for their teams, and decrease their healthcare costs.

HOW WE LIVE OUR VALUES TO OUR TEAMMATES:

We’re seeking those with passion for healthcare and relentless devotion to our goal. We need team members who will:

• Paint the back of the fence

We look for people that take pride in producing excellent work – whether or not it’s seen. We empower each employee to operate with an “ownership” mentality and trust that they will produce exceptional results.  

• Execute with empathy 

We practice compassionate empathy in every interaction. Our team is focused on humanizing the healthcare experience and treats our workplace no differently.

• Struggle once to solve twice 

We value ingenuity. We encourage our team to think about scalable solutions that will allow Rightway to execute well today and even better tomorrow.

• Compound your pennies 

We recognize that small decisions can drive outsized returns. We love when our team makes impactful, incremental advances, especially if they believe it will drive a million-dollar return.

• It’s a great day for a great day 

We remind ourselves each and every day that we’re fortunate to be changing the healthcare system for the better. We view it as a duty to perform our roles with unbounded optimism and best-in-class execution, given how lucky we are.

Rightway is a healthcare company looking to improve healthcare outcomes for everyone, everywhere. With that in mind, we have to consider what is good for the health of our team, the company, and the communities we operate in. As such, Rightway has determined a mandatory COVID-19 vaccination policy for all employees, in combination with other safety precautions, is the best way forward.

Rightway is PROUDLY an Equal Opportunity Employer that believes in strength in the diversity of thought processes, beliefs, background and education and fosters an inclusive culture where differences are celebrated to drive the best business decisions possible. We do not discriminate on any basis covered by appropriate law. All employment is decided on the consideration of merit, qualifications, need and performance.