Mgr - CRM, Automation & Personalization

Job Description

AMC Networks is the ultimate destination for premier storytelling, known for some of the most celebrated original content in television and film history. Our diverse line-up of popular and critically acclaimed series includes Killing Eve, The Walking Dead, Breaking Bad, and Mad Men.

We're hiring an CRM Manager, Automation & Personalization to join our data-led, creative, and result-driven Retention Marketing team. The CRM Manager will be responsible for the automation & personalization of marketing email, push, and in-app campaigns for a premium portfolio of streaming services that includes AMC+, Acorn TV, ALLBLK, HiDive, Shudder, and Sundance Now.

The CRM Manager is detail-oriented, truly passionate about automation in CRM marketing, and loves to delve into the customer journey. From onboarding new subscribers to engaging them throughout their lifecycle, this role will help develop and manage a best-in-class CRM program to keep our subscribers streaming!

Job Responsibilities

• Create and lead a compelling vision for CRM automation & personalization at AMC Networks
• Be at the forefront of leading and developing a new set of MarTech capabilities for the company
• Act as CRM automation & personalization owner and subject matter expert across the organization, implementing improved journeys and best practices that drive growth & retention goals
• Build multi-channel lifecycle marketing flows that enable personalized cross-channel communications to deliver the right message in the right channel at the right time

• Systematically translate the subscriber journey into measurable lifecycle stages to measure and optimize
• Create and define the segmentation strategy that enables personalization at scale
• Collaborate with in-house Business Intelligence team to scope source data and implement automation & personalization tactics and campaigns, and create reporting and dashboards in order to better understand CRM lifecycle performance
• Ensure best practices and continue to improve the workflow of the CRM team, identifying operational efficiencies to support team goals

Experience/Qualifications

• CRM experience with proof of demonstratable success
• Hands-on experience with an enterprise email platform (Iterable, Braze, etc.)

• Experience working in media/entertainment or a subscription business preferred
• Expert knowledge of email and push best practices
• Basic knowledge of Adobe Creative Suite; Photoshop experience preferred

The base compensation range for this position is $70,000.00 to $85,000.00, commensurate with experience. AMC Networks additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Networks values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.

The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.