Mgr - Marketing Strategy

JOB RESPONSIBILITIES 

• Work with the broader team in developing go-to-market strategies for various AMCN series and brands across digital, social, linear, and experiential channels 

• Develop strategic briefs and decks for campaigns with collaboration from internal departments and external agencies  

• Work in tandem with Brand lead to ensure brand positioning, messaging, and visual consistency across all touchpoints  

• Ensure that all marketing and promotion plans are executed in a timely and efficient manner, overseeing the execution of approved owned and paid media plans  

• Communicate campaign progress and updates across teams and leadership  

• Various marketing admin responsibilities, as necessary   

QUALIFICATIONS (Required & Preferred) 

• Bachelor’s degree 

• 3-5 years of marketing experience, working with traditional and digital media; experience in TV or streaming marketing, a plus  

• Understanding of the performance marketing space  

• Experience with paid Facebook, Twitter, and other social media buys 

• Understanding of strategic branding issues and positioning 

• Understanding of print design, TV production, and relevant terminology 

• Excellent verbal, written, and interpersonal communication skills 

• A resourceful nature, with the ability to get things done independently  

• Proficiency in MS Word, Excel, and PowerPoint required. Knowledge of Airtable a plus.  

• Creative yet results oriented, with high personal drive and commitment  

• Open-minded, not afraid of challenges and learning new things 

The base compensation range for this position is $65,000 to $75,000 commensurate with experience. AMC Networks additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Networks values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.