Mixed Methods Researcher - Music Mission at Spotify - New York, NY

Team: Music

The Music Mission empowers creators to grow, engage, and monetize their fan bases on Spotify. We build promotional and expression tools for artists and their teams, powered by Spotify’s deep understanding of listener behaviors.

We’re looking for a versatile Mixed-Methods Researcher to join our team. As a member of the Product Insights organization, you’ll join a multidisciplinary group of user researchers, data scientists, and analytics engineers dedicated to deepening Spotify’s understanding of creators and listeners. Positioned at the intersection of B2B and B2C research, we collaborate with product, design, data science, business, and marketing partners to create tools and experiences to support artists and their organizations in connecting with listeners worldwide.

As a mixed-methods researcher, you will bridge the gap between "the why" and "the how many". You will lead qualitative investigations to uncover deep human insights and use your quantitative skills to validate and scale those findings through surveys and behavioral analysis. You’ll work across Spotify’s creator and listener experiences to bring clarity to complex behavioral patterns and provide actionable, user-centered evidence that informs product and design decisions.

What You'll Do

Independently design and implement mixed-methods studies, beginning with qualitative discovery and following through with quantitative validation.

Translate rich qualitative findings into representative, scalable quantitative hypotheses, and design methods and sampling strategies to validate them at scale.

Triangulate behavioral data with attitudinal or survey data to identify behavioral patterns and explain underlying motivations and perceptions.

Act as a consultant to collaborators, advising on when a qualitative, quantitative, or mixed approach is most appropriate to answer a specific business question.

Communicate insights clearly and compellingly through dashboards, visualizations, and narratives that lead to actionable recommendations.

Collaborate closely with product, design, engineering and data science to ensure insights influence product roadmap decisions and experimentation design.

Who You Are

You have a degree in Behavioral Science, Psychology, Sociology, Human-Computer Interaction, or a related field.

You have 5+ years of experience conducting user research in a product development or agency environment, with a proven record of using both qualitative and quantitative methods.

You are proficient in qualitative methodologies, including semi-structured interviews, diary studies, and usability testing.

You are proficient in the end-to-end survey process: from rigorous design (logic, branching, quotas) and bias mitigation to analysis using applied statistics (e.g., ANOVA, regressions, T-test, ) to uncover impactful insights.

You have an outcome-centric attitude and a strong product sense, allowing you to bring structure and clarity to areas of uncertainty.

You possess strong storytelling abilities and can turn complex, multi-source data into clear, persuasive insights.

You are passionate about music and excited by the opportunity to shape how people experience Spotify.

Plus if you have experience evaluating the quality, accuracy, or utility of algorithmic outputs and model-generated content.

Plus if you have experience using SQL and statistical tools (like R or Python) to analyze and visualize datasets.

Where You'll Be

This role is based in New York City.

We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.

Mixed Methods Researcher - Music Mission

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