Job Description
About OKX:
At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance.
We invest in our people as much as we invest in the technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment to OKers. It doesn’t matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you.
- Develop, manage, and optimize mobile campaigns across traditional and unconventional mobile channels
- Manage execution of data-driven campaigns in partnership with internal stakeholders to ensure business objectives are met
- Manage campaigns end-to-end, including strategy, targeting, set-up, testing, execution, reporting and optimization
- Manage targeting and segmentation for each campaign
- Analyze campaign performance to provide actionable recommendations and deliver continuous improvements to programs
- Monitor daily program automation and data processes; troubleshooting when necessary
- Report on significant learnings and present the impact of significant findings to leadership
- Solid years of mobile user acquisition experience ideally in the fintech space
- Solid years of app store optimization experience
- Proven track record of driving monthly ROI growth while scaling spend
- Experience working with major MMPs like Appsflyer
- Experience working with push notifications to drive promos
- Solid project management skills and the ability to manage multiple priorities and deadlines
- Experience with analytical tools and reporting such as Google Analytics and Amplitude
- Understanding of fundamental mobile KPIs and optimization methods to improve performance through data analysis and segmentation
- Experience creating personalized customer lifecycle journeys on mobile
- Experience with AB Testing, experiment development and reporting presentation
Date Posted
11/01/2022
Views
10
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