Narrative Lead, Mens - Brand Creative North America

The annual base salary for this position ranges from $97,200.00 in our lowest geographic market to $217,700.00 in our highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.

Information about benefits can be found here.
 

WHO WE ARE LOOKING FOR

Narrative Leads are outstanding teammates, focused on creating the voice and the strategy that expresses the heart and soul of the Nike brand, using athletes, products and services to inspire our consumer. They work under the direction of the Creative Director and alongside copywriters, designers, and producers. They are drivers and champions of creative concepts and storytelling aligned to the strategic direction provided by North America Brand team. They have proven ability to execute against strategic goals and have experience driving workstreams and presenting ideas articulately to others.

WHAT YOU WILL WORK ON

· Drive complex workstreams independently and direct others in order to develop well-crafted narrative and ideas.

· Drive and deliver end-to-end creative concepts across product launches, brand stories, campaigns, and consumer activations, working from strategy through concept and finishing with premium executions across channels.

· Work with a multidisciplinary team, playing a pivotal role in executing and delivering creative storytelling across every consumer touchpoint.

· Translate briefs and marketing plans into big emotive ideas and innovative stories. 

· Lead workstreams independently, developing and crafting creative concepts for North America Men’s Performance campaigns.

· Keep up to date with emerging trends in fashion, design, film, art, media and technology as relevant to Nike and the North America Men’s Performance team.

· Work across multiple projects, requiring careful planning and management of schedule.

· Communicate concepts to various internal and external audiences, tailoring presentations to successfully convey the creative vision. 

WHO YOU WILL WORK WITH

You will partner with the Creative Director, your North America Men’s Performance Creative Studio teammates, the Global Creative team, Brand and Social teams, the Content Production team, and Brand team.

WHAT YOU BRING

• Minimum 5-7 years creative experience in advertising agency, editorial, content marketing, brand marketing, or related creative field.

• Bachelor or Master’s degree in Writing, Communications, Journalism, or a related field.

• A passion for the Athlete*, Sport* and Culture with an obsession with an obsession in Basketball, Football (American and Global), and Training. 

• A strong connection culture sharp focus in Gen Z interests, language, and trends.

•  A positive mentality with proven ability to flex and adapt to changing business needs while maintaining creative quality.

•  Laser-sharp focus to work quickly and efficiently under pressure.

• Strong time management to toggle between daily and long-term tasks, keeping workstreams moving forward simultaneously.

• Experience managing creative and production agencies, as well as internal stakholders to deliver the highest caliber work.

• Entrepreneurial spirit with proactive approach to identifying and acting on ways to improve the work, continually pushing the vision forward.

• Proven ability to lead across advertising and storytelling, with a focus on Youth and Lifestyle Culture, preferably within the footwear, apparel, or sport industries.

• A skillful balance of creativity and organization, with a team player mentality.

• Strong leadership skills with an ability to mentor and guide more junior team members, fostering a collaborative and positive working environment. 

• Excellent presentation skills with an ability to articulate ideas to senior leaders with precision and confidence; adept at communicating and defending creative work.

This role will sit on-site in New York, New York.