North America Events Lead

As the North America Events Lead at HighRadius, you are the heartbeat of lead generation for our Order-to-Cash business. You will be responsible for end-to-end ownership of marketing programs, large and small - including our annual conference, Radiance, virtual webinars, trade shows, speaking sessions, executive roundtables, industry groups, and more.

Our ideal candidate must have grit, be prepared for a fast-paced environment and be comfortable making decisions on-the-go. We believe that career growth is a byproduct of running a successful business and we can't wait to see how you will grow within HighRadius.

Think you're ready to ride the rollercoaster? Come see why HighRadius is trusted by over 200 Global 2000 companies and counting!

Essential duties of the position: 

• From a program management standpoint, you will own the  planning, execution and analysis of events, including promotion, speaker identification, event activities, food & beverage, and more.
  
• Create an entire plan - including social media, digital and email marketing - that will touch every aspect of marketing for each event that you own.
• Leverage digital and traditional marketing channels to identify target audiences, create messaging campaigns and target engagement to generate leads and brand awareness at each event.
• leverage digital and traditional marketing channels to identify target audiences, create messaging campaigns and target engagement to create Sales Qualified Leads in each event.
• Analyze market research to identify persona trends, competitor offerings and demographic data to determine optimal event selection criteria and decision recommendations
• Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copy
• Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics
• Establish and maintain relationships with new and existing clients and vendors through networking and prospecting
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development
• Provide oversight to Event Coordinators for smaller scale events 

Desired requirements:

• Experience running large scale events (500+) and/or smaller scale Executive events 
• 3-6 years of similar experience (marketing, advertising, public relations)
• Knowledge of traditional and digital marketing tools
• Experience promoting programs through various marketing channels (email, social, paid, etc) preferred
• Excellent verbal and written communication skills
• Impeccable organization skills with attention for detail
• Solid computer skills with Microsoft Office and GSuite
• Salesforce knowledge is a plus