North America Field Marketing Lead

Who we are.

Solo enables companies to Connect, Secure and Observe modern applications – APIs,
Microservices and Data – with the industry’s leading API and Service Mesh Management
Platform (“Gloo”). Solo innovations allow companies to stay on the leading edge of both
technology and business possibilities.

Solo is a VC-backed company, founded in 2017 by Idit Levine. In 2021, Solo was valued at $1B.
Solo’s customers are some of the largest in the world, spanning all geographies and industries.
Solo’s team has deep expertise in Cloud Computing, Linux, Containers, Kubernetes, Service
Mesh, APIs, Security, Microservice Applications, Application Modernization, GraphQL, and
eBPF.

About the role.

The North America Field Marketing Lead manages strategy, development and execution of innovative programs and campaigns to drive leads, pipeline and revenue growth. The person in this role is responsible for aligning company goals and growth targets with a NORAM-specific field marketing strategy spanning digital campaigns, local programs, and events. The lead will be the main marketing point of contact to support our NORAM sales leaders and field team.

Job Description:

• Manage strategy, development, and execution of integrated acquisition and nurture campaigns to drive leads, pipeline generation/acceleration and meet revenue targets.
• Lead event strategy, planning, execution, and run-of-show for local company-led events and sponsorship opportunities at industry events.
• Write engaging, audience-focused copy for emails, landing pages, digital ads and other promotional materials.
• Forecast, measure, analyze and report on program and campaign ROI, with a focus on driving pipeline and continuous improvement.
• Keep pace with demand generation, digital marketing, content marketing, and event marketing trends and best practices; recommend and initiate pilots of emerging technologies and approaches for improving lead quality and volume.
• Develop collaborative relationships with sales, product teams, marketing colleagues, and/or vendors
• Demonstrated ability to prioritize, develop and execute regional demand generation plans. 
• Ability to quickly master new technologies and buying personas and translate that knowledge into compelling campaigns and programs.
• Excellent copywriting and editing skills, including the ability to write for different media and audiences.
• Exceptional project management skills, attention to detail and ability to smoothly manage complex concurrent projects.
• Articulate, polished written, verbal and presentation skills.
• Demonstrated ability to own and lead programs and plans with little to moderate direction and instructions

Job Requirements:

• Bachelor’s degree, or equivalent
• 6-8+ years of field marketing experience managing and executing the full spectrum of tactics and planning including email marketing, webinars, paid digital, and event programs.
• Experience managing agency and freelance relationships.
• Experience with Salesforce and sales engagement/marketing automation systems including Outreach and Marketo.
• Account Based Marketing experience is a plus.
• Marketing Operations or Marketing Analytics experience is a plus.

What you’ll love about Solo.

At Solo, our culture is all about hiring great people, creating a fun and fast-paced work culture,
and letting our teams work with our customers to successfully solve their challenges.

Solo works collaboratively with our customers, partners and open source communities to deliver
technology innovation, technology solutions, architectural best-practices, and hands-on
education. Solo uses a unique engagement model with our customers that allows us to quickly
make them successful, and continue to work closely with them as their production environments
grow.