Offline Channel Lead

We are looking for a talented Offline Channel Lead. You will be responsible for the optimisation of our existing Offline media channels that span Connected Store, Magazine and Clubcard mailings, at an exciting time of transformational change for the Tesco media business, this includes managing the ‘Future of Instore’ roll out, which marks the first significant change to our Instore inventory for 6 years. Responsible for delivering the Offline media optimisation workplan and building and maintaining successful working relationships with key stakeholders within Tesco and supporting delivery teams to enable the plan. You will be responsible for the ‘go to market’ launch plans for new solutions and utilise Tesco and dunnhumby data insights to develop unique channel recommendations and thought leadership across Connected Store. You will provide channel expertise to the media planning community, own the internal comms strategy, and ensure assets and pricing structures are effectively managed.

What you will be doing:

• Accountable for the ongoing optimisation of our Offline channels and act as a consult for new solutions, leading the roll out into the dh Media teams.
• Provide Media expertise to the internal teams and upskill them on the new solutions. Utilise insights to provide thought leadership on Connected store product suite internally and externally.
• Actively own the media budgets for each channel, develop commercially viable, operationally sound solutions and opportunities that enable us to achieve our growth ambitions.
• Provide sales materials and training to the sales team on all Offsite solutions ensuring they are equipped and empowered to take the media solutions to market
• Be a trusted advisor and consultant to the Tesco Channel leads. Own regular channel governance and drive forward progress on the Channel workplan ensuring you effectively balance objectives across stakeholders to deliver the channel ambitions. Manage effective relationships with the delivery teams to and ensure that the new solutions are set up to succeed
• Own the channel specific internal comms strategy, including status meetings where relevant to align stakeholders and ensure the plan can be delivered on time.
• Ensure assets and pricing structures are updated and centrally managed 
• Day to day line management responsibilities of an L1 Channel Executive

What we expect from you

• Experience in Media planning and working with CPGs, Retailers or Agencies
• Understanding of Connected store within grocery retail
• Media Planning