Offline Media Planner

About the role

Chime is on a mission to help millions of everyday people achieve financial progress. To support a more integrated data-driven media investment function we’re hiring an Offline Media Planner to support planning execution and measurement workflows across TV audio direct mail and emerging offline channels.

This role sits on the Media Strategy & Investment team reporting into the Director Growth Marketing – TV & Offline. You’ll partner closely with our TV/Audio lead Brand Planner Growth Analytics and agency partners to help execute offline media plans maintain measurement workflows and contribute to a test-and-learn culture across offline channels.

The base salary offered for this role and level of experience will begin at $83000.00 and up to $115000.00. Full-time employees are also eligible for a bonus competitive equity package and benefits. The actual base salary offered may be higher depending on your location skills qualifications and experience.

In this role you can expect to:

• Support execution of full-funnel TV and offline media campaigns (TV audio direct mail and emerging channels) in partnership with the Director and channel leads
• Assist in building and updating campaign plans calendars and pacing trackers to help monitor performance against core business and media KPIs
• Coordinate with agencies and vendors on campaign setup trafficking and reporting to ensure plans are executed accurately
• Support MMM and attribution workflows by gathering organizing and QA’ing inputs (e.g. spend flights HDYHAU mail drops) and sharing with Analytics and external partners
• Assist in maintaining reporting and dashboards that track offline performance test results and key learnings across channels
• Help translate campaign and measurement outputs into clear summaries and takeaways for the broader media team
• Support the execution and tracking of tests across creative audiences formats and partners including documenting hypotheses results and learnings
• Partner with Growth Brand and MarTech to ensure offline campaigns are aligned with digital and owned experiences (e.g. landing pages enrollment flows)
• Prepare regular updates trackers and readouts to share campaign performance and insights with the team

To thrive in this role you have:

• 2–4 years of experience in media planning buying or campaign execution ideally with exposure to TV audio or other offline channels at a media agency or in-house
• Experience supporting campaign planning and execution including working with agencies or vendors
• Familiarity with measurement concepts such as attribution incrementality or MMM with an interest in learning how these are applied in media planning
• Strong analytical skills and proficiency in Excel/Google Sheets; comfortable working with data and maintaining trackers or reports
• Clear communication and collaboration skills with the ability to work effectively across teams and stakeholders
• A detail-oriented organized approach—you’re comfortable managing multiple workstreams and ensuring campaigns and data are accurate

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What We Do

Chime was created because we believe everyone can Unlock Financial Progress and we want to develop solutions and services to empower people to succeed. The premise upon which we started Chime is simple: basic banking services should be helpful transparent and easy. Our suite of tools and platforms give our members the ability to have more control over their money and to take action toward achieving their financial ambitions. By designing a member-centric banking app with easy-to-understand financial tools we’re creating a more competitive market with options for everyday Americans. We offer access to accounts with no overdraft fees providing members the chance to receive their pay up to 2 days early* with direct deposit build credit history and develop financial literacy to hit their goals—among many other things. Since 2012 we’ve grown our team to more than 1500 Chimers across 3 offices. But more than that we’ve expanded the products and services we offer to our members based on their feedback. And in doing so we’ve disrupted the banking industry and changed the conversation for everyday people about money on a national level. Chime is a financial technology company not a bank. Banking services are provided by The Bancorp Bank N.A. or Stride Bank N.A. Members FDIC. *Early access to direct deposit funds depends on the timing of the submission of the payment file from the payer. We generally make these funds available on the day the payment file is received which may be up to 2 days earlier than the scheduled payment date.

Why Work With Us

We’ve crafted a culture that’s grounded in our core values and always focused on our members. We’re civic-minded innovators who take action to bring people together to accelerate equity and prosperity. We embrace our humanity treat each other with respect and kindness and are driven to make an impact on our members and communities far and wide.

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