OmniChannel Marketing Executive

Company Description

Join the world of luxury hospitality at Fairmont & Raffles as our new OmniChannel Marketing Executive. 

Fairmont Hotels & Resorts

Join a dynamic team and be part of the Fairmont family – with 90 spectacular properties, and 34 more in the pipeline, in 30 countries around the globe, stretching from the beaches of Hawaii, to the unspoiled national parks of Canada, to the heart of London, to the deserts of the United Arab Emirates.

Raffles Hotels & Resorts
The Birthplace of stories and legends since 1887, Raffles is a legendary brand, steeped in history and loved by generations past, present and future. Raffles, at distinguished landmark addresses around the world, is the vibrant heart of its destination, curating experiences that are culturally enriching, intellectually stimulating and always respectful of local communities, heritage and the environment

Job Description

The Omnichannel Marketing Executive will be responsible for executing targeted omnichannel marketing campaigns that align with Fairmont & Raffles broader CRM and relationship marketing strategies. This role focuses on creating personalized and data-driven communications to drive customer engagement, retention, and revenue growth across global hotel properties.

Key Responsibilities:

Omni-channel Campaign Strategy & Execution:
Develop, implement, and manage digital marketing campaigns that align with the global CRM strategy.

Create engaging, personalized, and targeted content to support promotions, brand advocacy, and customer retention.

Customer Journey & Lifecycle Optimization:
Collaborate with the CRM Manager to design and execute customer lifecycle campaigns.

Ensure consistent communication across all touchpoints and support the creation of personalized experiences, tailoring omni-channel communications based on customer behavior and preferences.

Campaign Analysis & Optimization:
Utilize data and insights from CRM & Performance tools and analytics to assess omni-channel campaign performance.

Provide actionable recommendations for campaign improvement, ensuring continuous optimization to drive higher engagement and conversion rates.

Cross-Functional Collaboration:
Work closely with internal teams such as the Brand, Product, E-commerce, and performance teams to align with business objectives and user experience is optimal.

Hotel Support & Training:
Partner with hotel support team to provide support on email marketing best practices, offering training, and guidelines. Ensure email marketing efforts at the hotel level are consistent with Fairmont’s overall CRM strategies and goals.

Compliance & Data Security:
Support in ensure that all email marketing initiatives adhere to data security standards and comply with regulations such as GDPR and CCPA. Work closely with the CRM Manager to ensure that hotels follow global data protection guidelines in their email communications.

Testing & Innovation:
Continuously explore new email marketing tools, techniques, and trends. Lead A/B testing efforts and implement innovations to improve customer engagement and email marketing performance.

Qualifications

• A minimum of 3 years of experience Relationship marketing, e-merchandising Digital Marketing and performance
• Bachelor’s degree in marketing, Business Administration, or a related field.
• Expertise in Email Marketing and CRM tools including Salesforce. Knowledge in other tools like MailChimp, Taguchi, Revinate etc is added plus.
• Excellent English, both verbal and written.
• French or Arabic Speaker preferred
• Analytical experience on the job
• Experience with CRM and email marketing platforms (Salesforce preferred)
• Strong data analysis skills for campaign optimization
• Understanding of customer segmentation and personalization strategies
• Knowledge of data security and privacy regulations (GDPR, CCPA)
• Excellent communication and collaboration skills
• Ability to manage multiple campaigns and projects simultaneously

Additional Information

Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.