On Premise Regional Account Manager

Company Description

Reporting to the Director of On Premise, you will be responsible for selling and implementing our strategy and programs within assigned accounts in your territory, and supporting On Premise National chains to increase volume, distribution and executional excellence against our On Premise standards.

Job Description

REGIONAL KEY ACCOUNT AND FRANCHISE GROUP MANAGEMENT

Manage sales funnel of current and targeted Regional Accounts across multiple channels of On Premise Business.

Build mutually beneficial relationships with key account decision makers and partners.

Create account programming such as Limited Time Offers (LTO) and staff programs that are relevant to each account and increase volume

Negotiate contracts to increase execution and programming while maintaining appropriate spends per case.

Work with RBNA On Premise National Key Account Sales team to increase programming through region-based franchise groups. 

Conduct regular account audits directly or through regional On Premise teams to ensure agreed upon account standards are met.

Participate in relevant Trade Shows and Conferences to keep up with industry standards that can be used in negotiation and creating account solutions.

ACCOUNT ANALYSIS AND REVIEWS

Conduct regular business reviews to increase accountability with partners to deliver upon agreed execution, programming, and volume commitments.

Use business insights to appeal to customer’s needs and influence gains in distribution, execution, and programming.

Identify best practices that can be scaled in other regions, or nationally across other franchise groups.

COMMUNICATION AND PARTNER MANAGEMENT

Work with National Teams and Region On Premise Marketing (Trade & Retail) to create custom account programming following brand standards.

Align regional partners (i.e., General Management, Directors, On Premise Team) around account priorities to strengthen execution and give/receive feedback to maximize account performance.

Conduct regular reviews with region leaders to around account performance, programming results, and balance of year focus areas to ensure business plan achievement.

Engage and inform Distributor Partners (DPs) National and Regional Account of priorities and programs to ensure product availability in all accounts.

PLANNING AND REPORTING

Establish and manage volume and spend budget by account with Customer Profitability Management (CPM) system, always analyzing return on investment and rate per case to maximize resource allocation.

Plan all volume with CPM, tracking monthly by account chain to manage account performance.

Ensure that CPM, ASR, and Wing Tips are up to date with chain/ account level detail, including unit listings, mandated SKUs and agreed upon executional elements.

Qualifications

5+ years of On Premise sales experience

Experience using business insights to influence internal and external partners to increase sales.

Negotiation experience

Bachelor’s Degree or equivalent work experience

Must be fluent in English, additional language skills an advantage

Additional Information

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.