Organic Growth Manager

Rachio is a mission-based startup advancing the smart home outside, through conservation and connection. A category leader within the smart home industry, Rachio creates innovative technology and solutions that enliven the outside space of any home through exceptional products, data-driven personalized recommendations, and an unmatched user experience. Together, the Rachio community has saved *billions* of gallons of water - and counting. 

Rachio’s Organic Growth Manager will focus on driving new business through mostly unpaid marketing channels. You are a go-getter who thrives on the challenge of bringing in new customers without paying for advertising. We’re looking for someone who can think through any and all non-paid media channels and execute a strategy that drives lead generation and sales through email, SEO, CRM, affiliate marketing, referral program and more. Reporting to the Director of Growth in the marketing department, you will primarily be responsible for improving organic ecommerce sales. However, you will also work with the Brand team and Product team to ensure they can excel at integrating with our paid media, organic social, and more. 

• Work out organic marketing approaches and execute creative ways of getting more potential customers into our outreach flow
• Establish revenue-generating CRM campaigns with both our customers and non-customers alike, focusing on customer acquisition, LTV and AOV
• Work with brand and paid media partners to establish on-site content and landing pages, using SEO best practices to bring non-customers to the brand
• Manage our affiliate marketing program including managing our vendor partner
• Work with the Director of Growth to create a referral program, utilizing internal and external resources to establish and promote a best-in-class referral program
• Bring new revenue-generating ideas to the team and work to execute them
• Support the Growth team’s overall initiatives, focusing on the numbers and always driving to meet and beat targets
• Work with the Director of Partnerships to develop organic growth plans using new and existing partners as a way to improve the business 

• You’re a creative marketer and problem solver who can see opportunities outside of the typical paid advertising tactics
• You’ve worked with CRM or lifecycle marketing, and can work with CRM software solutions to build out high-performance email campaigns
• You’ve got some SEO experience. Not necessarily an expert, but you can dig deep enough into search trends and results to make an impact.
• You understand how important lead generation is and can work with teams to put new approaches in place
• You’ve worked with referral programs and can help implement a best-in-class program to capitalize on our high NPS score
• You like working within a fast-paced startup culture and thrive on meeting and beating targeted KPIs
• Growth is important to you, and you feel a sense of accomplishment when you uncover great new opportunities for revenue
• You have at least 3-5 years of experience in a similar role

• The salary range for this role is $90,000 - $110,000 
• Stock options

• This is a remote position
• Minimal travel, less than 10% of your time
• You must be legally authorized to work in the US

• Insurance: 
• Medical, dental, and vision insurance -- premiums are 100% paid for employees and 60% paid for dependents, based on company sponsored plans.
• Employer paid Basic Life and AD&D insurance
• Optional benefits include: short term disability & long term disability, pet insurance, and more!
• Time Off: Unlimited PTO, 10 paid sick days per year, and paid Parental Leave
• Retirement: 401(k) plan with a company match
• Paid Travel: Rachio is a remote company, headquartered in Denver, CO. We host company events with paid travel to & from Denver 

• Professional Development: Employees receive an annual stipend to put towards furthering their education and career growth

• Work From Home: Employees receive a monthly stipend to put towards enhancing their remote work experience

• Relaxed dress code: Wear what makes you feel most comfortable working at Rachio

• Start with Empathy: We listen with the intent to understand, not simply to respond. We assume positive intent, and remember that at the end of the day we are all human and on the same team. 

• Fail Strategically: We view the unknown as an opportunity to learn and therefore grow. We encourage and support each other in taking risks and testing the status quo. We bias towards action, look for early feedback, and take the time to openly share learnings with the team. 

• Participate & Commit: We believe that the best decisions are made when we show up fully. We challenge assumptions, discuss the data, and ask the hard questions. Decision-makers protect the time to collaboratively explore and welcome wild and unconventional ideas. In the end, everyone may not agree with the final decision, but they feel heard and are committed to the path forward. 

• Delight to Sustain: We believe that our customers don't have to compromise to be sustainable. Our first priority is to provide a delightful experience that adds value to their lives while creating a better future for our planet. 

• Please apply via our careers page 

• A cover letter is required

We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.