Out-of-Home Strategist

The Out-of-Home Strategist leads the agency's conception and delivery of strategic initiatives across a multitude of OOH media to meet or exceed clients' objectives. The OOH Strategist works with the broader media team to integrate OOH into overarching media strategies.

The OOH strategist is the primary point of contact for this channel and will oversee the day-to-day internal team communication and vendor communication for the buying processes.

This role reports directly to the VP of Media Services.

Responsibilities:

• Develop OOH media strategies and tactics, research media opportunities, and present this information to internal and external customers
• Analyze OOH media placements to devise optimal media budget accordant to media plan.
• Stay abreast of trends in OOH industry to proactively produce suggestions
• Analyze OOH media status and trend and devise optimal media budget and media plan
• Provide clarity into OOH reporting metrics in an understandable fashion to internal and external stakeholders.
• Analyze working level needs of outdoor media related R&D and strategic model development and report
• Develop relationships with external vendors to see plan from ideation to installation
• Ensure timely completion and delivery of projects

Requirements

• Associate's degree, bachelor's degree preferred.
• 3+ years of OOH media experience managing outdoor media campaigns in a full-service agency environment
• Understand the role of OOH and potential of alternative media options within overall media mix to integrate them with client goals and objectives
• Strong project management, organizational and communication skills
• Strong problem-solving skills. Able to interpret disparate data and draw conclusions to routinely optimize and execute marketing strategies.
• Comfortable developing and delivering presentations to clients

Benefits

• Fun-loving and casual team environment
• Convenient offices in Midtown Houston and The Woodlands, TX
• Large integrated agency with stable work and work environment
• Large and stable client list
• Competitive salary
• Excellent benefits, including
  • Discretionary bonus plan
  • Excellent growth and training programs for career development
• 100% employee health insurance coverage
• Generous paid time off policy
• Internal promotion strategy