Outbound Operations Manager

Join us as Apollo.io's Outbound Operations Manager and take the reins of our pivotal Product-Led Sales and Marketing (PLSM) function. We're all about merging tech brilliance with sales efficiency, and with PLSM, we're setting the gold standard for automated campaigns in the industry. For those sales-minded eager to use their proven strategies with next-gen tools, this is your launchpad. Let's redefine the outbound game as a team.

Responsibilities

1. Lead PLSM Initiatives: Oversee the PLSM function, ensuring it continually meets and exceeds performance benchmarks.
2. Sales & Strategy Integration: Incorporate high-performing sales tactics into scalable strategies using Apollo.io’s diverse toolset.
3. Tool Mastery: Utilize and master tools such as Apollo.io and Reachdesk to innovate and enhance the sales process.
4. Growth Ambitions: Drive quarterly growth targets, continuously aiming for a 10-20% increase in sales demos and a parallel 10-20% boost in account expansions each quarter
5.  Creative Testing & Optimization: Regularly deploy, assess, and refine creative tests and strategies to optimize engagement and conversion results.
6.  Collaboration: Work in tandem with the sales and tech teams, ensuring tool optimization and that sales tactics are in line with technological capabilities.

Requirements

1. Tech-savvy and Sales-minded: Ability to merge traditional sales acumen with advanced technological tools, maximizing both to drive results.
2. Strategic Campaign Management: Proficiency in designing, executing, and refining automated outbound campaigns that lead to user activation, demos, and account expansion.
3. Data-driven Decision-making: Capable of leveraging analytics and metrics from tools like Apollo.io to inform strategies, measure campaign efficacy, and optimize outcomes.
4. Innovative Mindset: Constantly on the hunt for fresh, creative strategies and tests to enhance engagement and conversion rates. 
5. Collaborative Spirit: Effective at working seamlessly with cross-functional teams, drawing insights from various departments, and ensuring all efforts are aligned with company goals. 
6. Customer-Centric Focus: Always keeping the user or potential customer in mind, understanding their needs, pain points, and how best to engage them.
7. Expert Level Copyrighter: Capable of crafting compelling messages for external campaigns and effectively conveying strategies, results, and insights internally.
8. Continuous Learning: A commitment to personal and professional growth, always seeking to expand knowledge in the field of outbound operations, and staying updated with industry trends.
9. Results-Oriented: A strong focus on achieving and surpassing set objectives, whether they relate to sales demos, user activations, account expansions, or other key performance indicators.

Outcomes

• Objective 1: Drive Scalable Sales Demos
  • KR1: Achieve a quarterly increase of 20% in sales demos utilizing tools like Apollo.io, Reachdesk, and others that you identify as necessary for success. 
  • KR2: Enhance the efficiency of automated campaigns, targeting a 15% improvement in lead-to-demo conversion rates.
  • KR3: Collaborate with the sales team to refine and optimize PLSM leads, aiming for a 5% increase in MQL-to-SQL conversion.
• Objective 2: Optimize User Activation Through PLSM
  • KR1: Monitor and improve the engagement metrics of PLSM campaigns, with a goal to increase user activation rates by 10%.
  • KR2: Continuously refine user onboarding and engagement sequences, targeting a 5% increase in user activity within their first month.
• Objective 3: Expand Account Reach and Engagement
  • KR1: Deploy creative strategies to achieve a 20% quarterly growth in account expansions for target accounts.
  • KR2: Increase engagement with scaled personalization efforts.
• Objective 4: Innovate and Test for Continuous Improvement
  • KR1: Implement at least two new creative tests or strategies each week to optimize results.
  • KR2: Measure and document the outcomes of each creative test, aiming for a consistent 10% improvement in the best-performing strategies.
  • KR3: Foster a culture of continuous learning, encouraging team members to bring forward at least one new innovative idea or tool suggestion each month.