Paid Ads Manager

AppSumo is the digital marketplace trusted by 1M+ entrepreneurs. We’ve helped launch thousands of top B2B tools like Mailchimp, Evernote, Intercom, and Dropbox just to name a few.

At AppSumo, we believe work doesn’t have to suck. We love helping entrepreneurs build a lifestyle they’re passionate about. And that includes you.

The foundation of our culture is treating teammates like adults. This is a place where we actually encourage you to have a side hustle and develop your career at AppSumo. You’ll learn everything about starting and growing a business here—and get paid to do it.

We’re on a mission to open the doors of entrepreneurship to everyone. You in?

As our Paid Ads Manager, you’ll be pushing AppSumo’s brand to new heights through paid ads campaigns. You’ll continually build, test, and tweak social and search marketing campaigns to maximize results. Your responsibilities will combine strategy with execution to drive customer acquisition. If you’re into experimental design, unlocking analytics, and hacking growth, you’re the kind of person we want to talk to! 

On the day-to-day, you’ll be:

• Managing all aspects of AppSumo’s paid marketing channels across paid search, paid social, and more
• Monitoring and optimizing campaigns to hit clearly defined monthly targets
• Creating performance reports on paid ads campaigns for key metrics like conversions, customer acquisition costs, revenue, and lifetime value of customers brought in from paid channels
• Constantly looking for new opportunities for growth and testing new channels
• Working alongside our content and design teams to create engaging, on-brand content for ads

• At least 3+ years of experience managing paid campaigns, ideally in the SaaS/tech space with $50K+/month budgets 
• A deep understanding of the e-commerce funnel and its real-world applications
• Analytical mindset with the ability to work with large data sets and pull out actionable business insights from paid ads metrics
• Foundational knowledge of digital marketing
• The ability to work collaboratively with content specialists in a fast-paced and changing environment
• Strong written and verbal communication skills

In the first three months of this role, success means hitting $25,000 in net new revenue generated or saved from more efficient spending during this timeframe.

• Health insurance through Humana, plus vision, dental, life insurance, and mental health services for you and your loved ones
• 401(k) matching
• 100% hybrid work model—work from home or the office
• Open vacation (PTO) policy (plan to make your Slack status a “🌴” at least one week per quarter)

• Freedom to have a side hustle (we don’t treat that word like it’s Voldemort)
• Free access to all the software and tools in the AppSumo marketplace
• An invite to our annual all-expenses-paid company trip (think Costa Rican Resort, not teambuilding at Generic Corporate Venue #84)
• Flexible hours that let you start late or take that midday power nap
• Access to our dog-friendly, snack-packed office in Austin
• Free lunch once a week, all the gear you need and work that actually makes an impact

Individuals seeking employment at AppSumo are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.