Paid Advertisement Development Manager, APAC

Key responsibilities:
Responsible for the traffic growth of the local market , develop new paid ads channels/agencies according to the company's strategic goals;
Design and implement paid strategies according to the local market landscape and needs;
Keep abreast of the user experience of the local market, create feedback loops to improve user experience and drive conversion rate continuously;
Measure and analyse campaign performance, customer journey and behaviour;
Objectively determine the ROI of the paid advertising channel and generate reports to showcase the user acquisition performance by various channels;
Actively participate in conferences and events to stay close and ahead of current market trends; identify potential business, collaboration opportunities.
Key requirements: 
Good experience with media buying from performance marketing agency, fintech or financial industry;
Experience handling different local markets is a plus;
Good command of the English language; Mandarin will be a plus; 
Strong network within the Crypto & Blockchain space, resources of agencies/community/KOL/influencer is a plus; 
Proven track record in paid ads / performance marketing;
Comes with a positive attitude, great interpersonal and communication skills, strong logical thinking and result-oriented mindset.