Paid Digital Marketing Manager

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments grow their revenue and accelerate new business opportunities. Our mission is to increase the GDP of the internet and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth creative analytics and regional marketing to drive revenue through self-serve and sales motions. We work globally across all Stripe offerings and with all company segments - from startups to the largest enterprises.

What you’ll do

As a Paid Digital Marketing Manager you will be a key driver of AMER paid digital marketing efforts supporting our self-serve and sales motions to drive demand and revenue growth - designing implementing and optimizing scaled digital campaigns across user segments and funnels. You will help create an uncommonly great paid program at Stripe through a relentless focus on user experience and channel optimization. As your region’s paid manager you will be the go-to expert on paid digital and collaborate with our Head of Paid Digital to maximize revenue through this channel for your region.

Responsibilities

• Drive ideation strategy and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue. Develop and manage testing agenda and media plans for the program.

• Own end-to-end campaign set up measurement and optimization. Drive growth across key metrics (Suspects MQLs SQOs Signups Go-lives pipeline revenue) - measure success optimize against targets and report on performance on a recurring cadence.

• Scale web conversion campaigns to represent more than half of paid social investment mix at a positive ROI.

• Drive structured experiments to grow new channels (e.g. streaming audio) and grow them into meaningful contributors to our paid media mix.

• Support Stripe in building and optimizing our paid program using business knowledge and data. You will partner with various internal stakeholders including campaigns design marketing operations product marketing analytics & insights and regional teams to create a best-in-class paid program.

• Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap.

• Partner with relevant stakeholders on audience management and ensure we’re reaching the right users.

• Lead in analyzing the effectiveness of paid campaigns increasing investment in high ROI campaigns and reducing spend in campaigns that are underperforming.

• Proactively identify areas of weakness in the paid program and flag these as requiring improvement - and then create a plan to remedy.

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements you are encouraged to apply. The preferred qualifications are a bonus not a requirement.

Minimum requirements

• 7+ years of work experience

• 5+ years of paid digital experience preferably in paid social/display and direct response.

• 2+ years of B2B marketing experience

• Deep knowledge of the digital marketing landscape and best practices (targeting ad formats privacy laws) and growth marketing concepts (attribution incrementality)

• Technical paid digital knowledge (understanding of Conversion API bidding strategies audience management)

• Experience articulating requirements to Product Engineering and Data Science to facilitate technical workstreams

• Self starter; ability to drive both strategic and tactical workstreams forward with minimal oversight

• Advanced analytical skills; ability to analyze trends and decipher actionable insights from data

• Experience driving experimentation roadmaps to continuously optimize and improve campaigns

• User-first sensibility

• Excellent written and verbal communication skills

• Demonstrated ability to collaborate cross-functionally across technical and non-technical teams

Preferred qualifications

• Experience with Marketo and/or Salesforce

• Experience driving demand for sales teams; experience in sales concepts processes and metrics