Paid Digital Marketing Manager

Smartrr is the leading next generation subscription app built to maximize LTV for Shopify brands. Built with the end customer in mind, Smartrr increases brand engagement and LTV with a variety of out of the box subscription models, a beautifully branded subscriber account experience, loyalty rewards, referrals, member-only benefits, advanced subscription analytics and more. We are looking for major 'value add' candidates that thrive in a high paced 'scale-up' environment and are willing to step up to the challenge and build something truly special in the ecommerce space with us!

We are looking for someone who can think like a DTC marketer but target on a B2B level. Leveraging SEM, paid social and affiliate marketing channels, this role will directly impact Smartrr's revenue goals and is crucial in driving the business forward. The ideal candidate for this role is data obsessed, tests everything before deploying and always has their eye on the big picture; driving the business forward.

Responsibilities:

• Lead prioritization, development and execution of paid marketing initiatives to attract, engage, and convert prospects through paid google search, paid social & affiliate marketing channels.
• Act like a day trader, constantly reviewing and improving results based on performance, test results and profitability; utilize data and analytics to drive marketing decisions based on customer interactions and behaviors.
• Conduct A/B and multivariate testing to inform bidding, targeting, creative, landing page optimization and general marketing messaging.
• Establish reporting process and creation of dashboards to ensure campaigns are pacing to hit goals and positioned for continued optimization.
• Maintain consistent brand messaging throughout all platforms.
• Comfortable managing and pacing a large budget.
• Comfortable living in a world of KPIs and goal readouts.
• Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact.

Requirements

• Minimum 3-5 years of experience in digital marketing.
• Has demonstrated digital marketing expertise in paid digital marketing channels.
• Has a successful track record deploying Google Ads and Paid Social Media Campaigns.
• Proficient with Google Search, Display and Youtube ads, Meta's paid social suite, Linkedin Ads, TikTok, etc. and supporting tools such as SEMrush, Moz and/or Google Keyword Planner.
• Demonstrated experience building and/or managing an affiliate marketing program working with creators, and influencers.
• Familiar with affiliate marketing technology such as Partnerstack, Impact etc.
• Is a fantastic collaborative partner who can seamlessly work cross-functionally.
• Is highly curious and never settles for 'good enough'.
• Is data-driven and analytical, but thrives in a creative environment.
• Is focused on how marketing drives quantifiable business results.
• Is vigorous and thorough in their management of details.
• Loves testing, learning, and taking calculated risks.
• Experience building Webflow landing pages is a plus.

Benefits

• Competitive salary ($90K - $120K depending on seniority)
• Company stock options
• Medical, vision and dental health plans
• 401k plan (with a match!) and commuter benefits
• Perks: Matched 401k, commuter benefits, One Medical membership, team outings, and more!