Paid Marketing Specialist

Who are we?

SocialPilot, a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step – right from publishing posts on their profiles to analyzing their posts’ performance.

Our achievements so far:

• Empowered over 8,000 marketing agencies and SMBs
• 1 billion+ social media posts published
• Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category
• One of the fastest-growing SaaS companies in India as listed by Inc 42
• Named as the Best Social Media Management Software of 2021 by Digital.com
• Named as the Top 10 Bootstrapped Startups in India
• Ranked as a “Great Product” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
• Officially a Great Place to Work - Certified TM startup
• Rated by YOURSTORY as Number 1 social media scheduling tool in the year 2021

Founded in 2014 and led by a powerful duo of Jimit Bagadiya & Tejas Mehta, SocialPilot (Headquartered in California, United States) has come a long way. As of today, over 8k+ agencies and SMBs use SocialPilot to manage their social media publishing, analytics, and social engagement while collaborating with their team and clients. We’re a high-growth bootstrapped B2B SaaS company that experienced a 100% year-on-year growth with healthy profitability and a solid runway. This is your chance to be part of the revolution - we are inviting applications for our in-house position of Paid Marketing Specialist.

About the role:

• Profile - Paid Marketing Specialist
• Role - Full-time
• Grade - Associate / Sr. Associate
• Location - Remote - Work from home / anywhere
• Work hours - Mon to Fri / Day Shift

You will be:

• Managing paid ad campaigns across search, display, and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance
• Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPIs
• Optimizing campaigns, monitoring performance of all the key growth metrics on a daily/weekly basis and presenting it to the leadership periodically to deliver the best return on investment.
• Working with the content team and designing team to frame the most effective content & design for the campaigns
• Building and running A/B tests across landing pages and the homepage
• Taking complete ownership of the ads, budgets, implementation and their effectiveness, including managing the quality of listings and more to improve the ad efficiencies
• Using analytical tools to monitor key performance metrics like CPC, CPI, conversion rates daily and optimizing accordingly
• Accountable for all the paid marketing which includes - PPC ad platforms like Bing, Google, etc,
• Accountable for Social Media Ads- LinkedIn, Facebook, Twitter, YouTube, Instagram, and Quora.
• PPC for directories like G2Crowd, Capterra, etc, Banner Ads, etc.

What are we looking for?

• 3+ years of experience in paid advertising campaigns, majorly in the Google Ads
• Prior experience in Paid Google marketing in the B2B/ SaaS setup in the international markets
• Experience in identifying target audiences and devising effective campaigns
• Should be able to manage budgets (15-20k USD per month or higher), optimize cost per lead, recommend paid platforms and channels, and should be able to work with the team on landing page and conversions
• Ability to brainstorm new and creative growth strategies
• Strong analytical skills with proficiency in Google Analytics and Excel
• Hands-on experience in Google Editor, Google Analytics, Google Merchant Center
• Impeccable communication skills

What’s in For You?

• Work Life Balance: Strictly, 5 days working culture
• Remote Work: Stable full-time remote job in a company that has been profitable for over 6 years: work from home (or anywhere), forever!
• Profit-Sharing Plan: We reward our high-performing employees by actually sharing profits with them. The profits for the year 2021 were shared with the team in the final week of December
• Staycation: Every year, choose anywhere in the world to stay for a month; we will take care of the expenses!
• Open Door Policy: Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy
• Zen-like Workspace: A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms