Paid Marketing Specialist

As part of the performance marketing team, the Paid Media Specialist is primarily responsible for managing the day-to-day optimization of paid marketing campaigns to improve CPA and ROAS, while driving increased user acquisition volume.  

You will drive the day-to-day campaign management and optimization of core acquisition channels and be responsible for a meaningful portion of our user acquisition budget. You will be constantly analyzing campaign data to drive increases in KPIs through a test and iterate approach.

As part of a fast-growing, yet lean, venture-backed financial technology startup, you will need to be able to make decisions quickly while learning from others on your team.  You will work closely with others in marketing, product, and analytics. 

You will also own a significant share of our creative production process through in-house and agency partners for design and copy. This includes competitive research, brainstorming, ideation, feedback, collaboration with compliance teams, live testing, and ongoing iterations.

Key Responsibilities:

• Help manage the planning and execution of paid user acquisition campaigns across Facebook, Tik Tok, Snapchat & other media partners
• Grow purchasing users across both mobile app and web properties, focusing on hitting CPA & ROAS targets, all while assessing user quality, churn, and LTV
• Collaborate with internal teams, and/or agency partners to grow campaigns
• Create campaigns and execute bid, optimization, audience, and creative tests to improve campaign performance
• Collaborate with in-house and external designers to iterate on and create ads to drive creative testing working within a highly-regulated environment and industry to ensure all best practices are met with compliant ads
• Improve post click conversion through landing page optimization utilizing standard web page testing best practices and landing page design tools
• Identify fluctuations in performance across campaigns and assess and execute tactics to rightsize issues in KPIs
• Report on performance to key marketing and company stakeholders
• Continually leverage new tools and industry best practices

Requirements:

• B.S. or M.S. degree and 1-2 years experience in paid media and user acquisition.
• Experience with major ads platforms such as Google Ads (Search, GDN, YouTube, and UAC campaigns), Facebook Ads, Snap Ads, Tik Tok ads, or Programmatic Display Experience
• Experience with mobile app acquisition, and MMP platforms such as Adjust, AppsFlyer, Kochava, etc.
• Experience in A/B testing to drive KPI improvement
• Basic HTML & Javascript knowledge (Google Tag Manager knowledge is a plus!)
• Analytical/Data driven mindset (SQL knowledge is a plus!)
• Strong Microsoft Excel skills
• Ability to work in a fast-paced, start-up environment
• Organization, planning, and prioritization skills are a must

Base salary range: $58,500-71,500 annually.  Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons.