Paid Media Analytics, Sr. Analyst

Job Description Role: Media Analytics Senior Analyst 602
Location: New York, NY /Chicago, IL / Wilmington, DE / Columbus, OH
CCB Data & Analytics
Job Description
Chase's Marketing Analytics Team drives data-driven, customer centric decisions across all of our lines of business and Centers of Excellence to deliver world class marketing. Chase's media and marketing organization has a culture of putting data at the center of every decision and depends on a high performing analytics team to deliver strategic thought partnership, campaign and testing strategies, and insight that drives action.
The Paid Media Analytics team partners with Media, Performance Marketing and all Chase Lines of Business across all paid channels working closely with our Agency, Media, Publisher and LOB partners to transform data into insights and tools. We as a centralized team are problem solvers, trusted advisors, builders and innovators working to increase efficiencies, expand measurement and provide our stakeholders with the right information to make data-driven decisions.
The ideal candidate for this role will be the analytical and optimization expert for driving improvements for campaign-performance, encompassing paid marketing channels that include social, display, video, audio, etc. The candidate should be self-driven and independent, motivated to establish and grow a platform to push the business forward.
They will partner with campaign managers, media planners, data scientists, platform partners and line of business teams to assess, optimize and plan marketing performance. This will include a balance of reporting, data analysis, data visualization, optimization, data projection and storytelling. The candidate's understanding and incorporation of campaign analytics and optimization will be instrumental in the performance of marketing campaigns. And their communication and collaboration skills will help them become a trusted advisor for key stakeholders.
Responsibilities

• Conduct analytical assessment of campaign performance, isolating key drivers of success aligned to business goals
• Establish and track campaign performance KPIs, communicating findings to senior marketing partners to improve strategy
• Aggregate data across platforms and sources to assemble a complete campaign view
• Lead performance review calls with multiple stakeholders
• Forecast business KPIs and report progress against goals
• Partner with analytics and media teams to engineer test designs that measure the efficacy of our media execution
• Collaborate with media and execution teams by using data-driven learnings to advise on strategic media plans
• Define tracking, tagging and measurement requirements of campaigns & tests
• Work as a trusted advisor to stakeholders, including the Line of Business, media planning, media buying and audience management teams
• Develop relationships with internal and external stakeholders and earn their trust to challenge the status quo together by telling stories through data both visually and verbally

Qualifications:

• 2+ years of experience in analytics, with a marketing focus preferred
• Media buying or media analytics experience preferred
• Proven track record of problem-solving using data
• Proficiency in Excel
• Ability to think beyond raw data and to understand the underlying business context and sense business opportunities hidden in data
• Self-starter with out-of-the box problem solving skills who can independently drive results
• Detail-oriented, multi-tasking individual who shows curiosity about the data they work with
• Comfort building and managing relationships with both analytics and business stakeholders
• Strong written and verbal communicator to multi-level audiences
• Experience with best-in-class web analytic tools (Adobe Analytics, Google Analytics, etc.) a plus
• Experience with media buying platforms (Facebook, Pinterest, DV360, Trade Desk, etc.) a plus
• Bachelor's Degree in a quantitative or marketing discipline

About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
Equal Opportunity Employer/Disability/Veterans
About the Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes.