Paid Media Branding, Senior Manager

Job Description:

About the Role:

The Paid Media Branding, Senior Manager will be responsible for growing and optimizing all in-house paid media operations dedicated to Brand and Events.

This role will oversee a team of high performing growth marketers.

Responsibilities:

• Grow positive affinity for Dow Jones' brands (Wall Street Journal, Barron's and MarketWatch), ultimately leading to subscriber acquisition.
• Partner with external media agency to develop cross-channel campaigns that drive Brand KPIs( favorability and consideration) and Events KPIs (attendee acquisition).
• This role will report into the Senior Director, Paid Media and will work cross-functionally with teams across the Marketing org (Acquisition, Brand, Content, Creative, Engagement, etc.). This role will also be responsible for overseeing 3 direct reports on a day to day basis.
• Work cross functionally with teams across the Marketing org (Acquisition, Brand, Creative, Engagement, etc.) with an emphasis on successful relationship-building.
• Identify new opportunities to drive the business forward - i.e. emerging digital platforms, potential media partnerships, or uncovering general business efficiencies that increase revenue and profitability.
• Ensure media budgets are delivering against goals and reaching relevant audiences, including re-evaluating the media mix when business goals are not being met.
• Develop media, targeting and audience strategies to drive impact; influence creative briefs in partnership with Brand and Content.
• Review post-campaign analysis - drawing on successes and failures, in order to identify and execute tactics that are working to deliver on business goals.

• Partner with Brand and Creative, Data and Insights, Analytics, and Technology to gather data and establish new reports/dashboards.

You Have:

• 8+ years' experience in digital media, either on the Brand or Agency side.
• Proven success running brand marketing campaigns that encompass owned, earned and paid media properties.
• ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends and emerging opportunities
• Excellent planning, problem-solving and analytical skills with the ability to evaluate and resolve challenges.
• Ability to manage projects independently and see them through completion- requiring the need to appropriately prioritize tasks and projects in order to hit deadlines.
• Hands-on experience with developing and reporting on creative metrics and KPIs for business goals, process improvement projects
• Ability to drive clarity in a multi-stakeholder environment through collaboration.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

CMO - SUBSCRIPTIONS

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $65,000 - $200,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce