Paid Media Coordinator

Job Description:
As a Paid Media Coordinator for Pluralsight, you will be responsible for the execution of paid media campaigns across most major social media platforms as well as display advertising for the B2B side of our business. This is an important role and is directly tied to our company objectives and will require collaboration with many teams to achieve the desired results. We're excited to have you join us!
Who you're committed to being:

• Accountable and results oriented. Have a track record of being measured against and accountable for company and individual goals.
• Strong written and verbal communication and presentation skills required.
• Very organized and highly motivated.
• Self-starter with an ability to lead and manage multiple projects from beginning to end.
• You love data. You actively seek out and leverage data from a variety of sources to help you uncover new acquisition strategies, inform your decisions, and communicate results.
• Flexible to work in a rapidly changing environment.
• Able to communicate and collaborate well with teammates, website leaders, and project managers.

What you'll own:

• Directly manage paid display and social campaign execution across major platforms such as Facebook, YouTube, and Google Display.
• Quarterly B2B budgets and pipeline targets.
• Help establish quarterly plans and goals for paid social and display channels.
• Analyze channel-level dashboards to determine opportunities for growth or efficiency.
• Partner with broader paid media team to build and roll out channel strategy.
• Identify and test new opportunities for growth.
• Track and report on key channel metrics.

Experience you'll need:

• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Experience implementing paid media strategies which align and optimize for cost efficient customer acquisition.
• Understanding of digital marketing tools and systems including direct experience with Facebook, Google Display, or YouTube campaigns.
• Hands-on experience with Google Analytics, Adobe Analytics, Salesforce, Tableau, or similar reporting tools.
• 1-2 years of hands-on experience in digital marketing.

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